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Topic: Beats by Dre

Marketers Must Embrace the Cultural Currency Music Can Deliver, Not Co-opt It

Finding that perfect pitch for brands is challenging

No 9-year-old should be memorizing the lyrics to "Fuck tha Police." I see that now. But that's what I got growing up in the late '80s with older brothers who bought…

Why Today's Ads Need Amazing Soundtracks

Less stigma for bands, more resonance for brands [Video]

The way musicians and advertisers work together has undergone a revolution in the last decade. For starters, brands no longer get by with a friendly jingle—instead, they search for songs…

Top 10 Branded Videos: Coke Asks People to Stop Phubbing Around in Heartwarming Ad

Urges consumers to make real-world memories

Getting people to put down their smartphones for a few minutes is a tough mandate these days, especially for advertisers trying to win over consumers' short attention spans. So it's…

Top 10 Branded Videos: Beats by Dre Hits High Note With Celeb-Packed Spot

Plus, Turkish Airlines taps soccer stars

Apple-owned Beats by Dre has a not-so-secret method to scoring YouTube hits: Get celebrities to wear your product while a killer soundtrack plays in the background. The headphone brand has…

Richard Sherman Blasts NFL Sponsorship, Media Policies With An Insane Press Conference

Prank mocks league's mandatory press appearances

Seattle Seahawks running back Marshawn Lynch may not have much to say to the press, but his teammates Richard Sherman and Doug Baldwin sure do. They held a bizarre press…

Cam Newton Gets Primal for Beats by Dre, With Help From Kendrick Lamar

New ad set to Jay Rock's 'Pay for It'

Beats by Dre is back to motivate you, and this time it's enlisted Cam Newton. The Carolina Panthers quarterback sweats it out in a new ad for the headphone maker's wireless…

Check Out This Week's 10 Must-See Digital Marketing Stats

Michael Jordan, LeBron and Instagram's data reach rarified air

Here are this week's 10 most intriguing statistics from the digital marketing world, including a trio of basketball-driven data points as the NBA season is upon us. Check them out…

Top 10 Branded Videos: Air New Zealand Enlists The Hobbit for In-Flight Safety Video, Again

Peter Jackson reminds you to store your electronic devices

Air New Zealand's quirky "The Most Epic Safety Video Ever Made" marks the airline’s latest go at enlisting characters from J.R.R. Tolkien's Middle-Earth to spoof the stuffy in-flight safety video. The…

Ad of the Day: Beats by Dre Thrillingly Welcomes LeBron James Home to Ohio

The prodigal son returns

If you're LeBron James, hell yes you can go home again. The playbook calls for high drama as the King returns to the Cleveland Cavaliers after four years and a pair…

Right on Cue, Beats by Dre Smashes an Ace of an Ad With Serena Williams

Not all trophies and glamour

It's a good time to make an ad with Serena Williams, and Beats by Dre has done a particularly good job of it. Hot off the tennis star's sixth U.S.…

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