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Topic: Beats by Dre

Check Out 9 of the Year's Best Written, Directed and Produced Videos

Watch Awards production winners set the industry's bar

Online videos are often gauged by little more than their view counts, but each year, Adweek's Watch Awards try to dig a bit deeper and honor videos based on the…

Crowds Ignore a Disguised Cristiano Ronaldo in This Product Launch Stunt

Few want to play with the soccer star, and fewer want his number

Hunky football superstar Cristiano Ronaldo is immediately recognizable around the world (that gorgeous face!). But stuff him into a padded suit, add scruffy facial hair and ratty clothes and he…

These Compelling Campaigns Are the Gold Standard for Sports Advertising

Clio honors Gatorade, Nike, NBA and Nascar

The Clio Awards launched Clio Sports last year to honor the best in sports advertising and marketing. Gatorade, Nike and the NBA, among many others, were honored with Clio gold…

Clio Sports Awards Reveals Its 2015 Gold, Silver and Bronze Winners

R/GA leads way with 19 wins

Clio Sports, an event honoring excellence in sports marketing and advertising, announced its gold, silver and bronze shortlist winners for the second annual Clio Sports Awards Monday.  "This year, our winners represent…

Marketers Must Embrace the Cultural Currency Music Can Deliver, Not Co-opt It

Finding that perfect pitch for brands is challenging

No 9-year-old should be memorizing the lyrics to "Fuck tha Police." I see that now. But that's what I got growing up in the late '80s with older brothers who bought…

Why Today's Ads Need Amazing Soundtracks

Less stigma for bands, more resonance for brands [Video]

The way musicians and advertisers work together has undergone a revolution in the last decade. For starters, brands no longer get by with a friendly jingle—instead, they search for songs…

Top 10 Branded Videos: Coke Asks People to Stop Phubbing Around in Heartwarming Ad

Urges consumers to make real-world memories

Getting people to put down their smartphones for a few minutes is a tough mandate these days, especially for advertisers trying to win over consumers' short attention spans. So it's…

Top 10 Branded Videos: Beats by Dre Hits High Note With Celeb-Packed Spot

Plus, Turkish Airlines taps soccer stars

Apple-owned Beats by Dre has a not-so-secret method to scoring YouTube hits: Get celebrities to wear your product while a killer soundtrack plays in the background. The headphone brand has…

Richard Sherman Blasts NFL Sponsorship, Media Policies With An Insane Press Conference

Prank mocks league's mandatory press appearances

Seattle Seahawks running back Marshawn Lynch may not have much to say to the press, but his teammates Richard Sherman and Doug Baldwin sure do. They held a bizarre press…

Cam Newton Gets Primal for Beats by Dre, With Help From Kendrick Lamar

New ad set to Jay Rock's 'Pay for It'

Beats by Dre is back to motivate you, and this time it's enlisted Cam Newton. The Carolina Panthers quarterback sweats it out in a new ad for the headphone maker's wireless…

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