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Topic: Beats by Dre

Michael Phelps, Businessman: The World's Greatest Olympian Writes His Second Act

His future as a husband, father, endorser and entrepreneur

Michael Phelps had a better 2016 than you. He got married. He had his first child. He starred in the year's best ad—an elegiac masterpiece by Droga5 for Under Armour. And…

Ad of the Day: Beats by Dre's All-Star Athletes Rock Out to White Stripes' 'Seven Nation Army'

23 global superstars in one high-octane spot

Beats by Dre has a proud history of tapping into sports superstars, going back to "The Game Before the Game" with Brazilian soccer star Neymar and the "Hear What You…

An All-Star Cast Pitches String-Free Headphones in Anomaly's First Work for Beats by Dre

Fun nod to Pinocchio

Last month, when Apple announced that its latest iPhone would lose the headphone jack in favor of bluetooth headphones, some consumers weren't so fond of the choice. Now that the phone…

Facebook Is Letting Marketers Link Canvas Ads and Include 360-Degree Video

Brazilian bank Itau is testing the feature

Facebook's full-screen mobile ads, a product known as Canvas, is getting 360-degree video capability. Itau, a Brazilian bank that has been running a lot of Facebook ads, is testing the…

Here’s a Month-by-Month Look at the Most Engaging Brand Content of 2015

31 winning video and social marketing moves

Social media analytics company Unmetric has compiled a list called "Awesome Things Brands Did in 2015," which looks at social campaigns throughout the year that performed especially well in terms of…

Ad of the Day: Tracy Morgan Is Back to His Shouty, Ridiculous Best for Beats by Dre

In this Christmas ad, he's got good evidence he hasn't been naughty

Equal parts oblivious and opinionated, Tracy Morgan's loud-mouthed comic persona has always managed to make light of just about anything. And his own near-death experience is no exception.  In a Christmas…

How the Steady Stream of Creative Talent Moving From N.Y. to L.A. Became a Flood

The lure of sun, fun and opportunity

A dyed-in-the-wool New York advertising professional, Patricia Korth-McDonnell had heard all the clichés about Los Angeles as an endless parking lot, a cultural wasteland and, perhaps most relevant, a professional…

Why Brands Are Finally Choosing More Female Athletes for Big Endorsement Deals

Women are no longer sitting on the sidelines

In the male-centric sports world, where the likes of LeBron James score $65 million in endorsement deals, female athletes have largely been an afterthought. But thanks to a constellation of…

Beats By Dre Returns Gatorade's Serve With Its Own Flashy Serena Williams Ad

But whose spot is the winner?

It's fun—though perhaps not for the brands—when a big celebrity appears in two major ad campaigns in the same week. It's now happened this week with Serena Williams, who appeared…

Check Out 9 of the Year's Best Written, Directed and Produced Videos

Watch Awards production winners set the industry's bar

Online videos are often gauged by little more than their view counts, but each year, Adweek's Watch Awards try to dig a bit deeper and honor videos based on the…

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