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Topic: Beacon

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Apple Watch Isn't Even Out Yet, But Some Retailers Will Be Ready on Day 1 Marsh Supermarkets is an early tester

In terms of the burgeoning smartwatch industry, Apple already seems fairly well positioned to own the space, even though its watch won't go on sale until later this spring. But that's not…

January 12, 2015, 12:01 AM EST

This 344-Year-Old Company Is on Mobile Marketing's Cutting Edge Hudson's Bay Co. tests beacons in several markets

Hudson's Bay Co., a pioneering North American business that was founded in 1670, is blazing trails in mobile marketing. Two of the Toronto-based company's retail chains, Lord & Taylor and Hudson's…

July 28, 2014, 9:00 AM EDT

Hillshire Brands Sees 20% Jump in Purchase Intent With Beacons Sausage brand claims initial success with mobile

Hillshire Brands and IPG Mediabrands-owned agency BPN are announcing an interesting case study today about how beacons (the devices set up in brick-and-mortar stores to trigger location-based offers) increased purchase…

July 22, 2014, 2:38 PM EDT

Marriott Tests In-Hotel Beacons With Loyalty Program Perks Also gets into the flash deal space

Marriott International is giving its loyalty program a heavy-duty revamp with new digital and on-site activations. Marriott Rewards has added two features—LocalPerks and FlashPerks—that build on a program called PlusPoints…

July 10, 2014, 5:25 PM EDT

Agencies: Facebook's Phone Ambitions Should Improve Ad Targeting Tribal, Organic and Huge weigh in

Whether Facebook dramatically launches a smartphone or more simply announces that it's landed a high-value piece of Android real estate on HTC's mobile devices (those are the main two rumors,…

April 4, 2013, 5:00 AM EDT

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