Beacon | Adweek Beacon | Adweek
Advertisement

Topic: Beacon

Type
This 344-Year-Old Company Is on Mobile Marketing's Cutting Edge Hudson's Bay Co. tests beacons in several markets

Hudson's Bay Co., a pioneering North American business that was founded in 1670, is blazing trails in mobile marketing. Two of the Toronto-based company's retail chains, Lord & Taylor and Hudson's…

July 28, 2014, 9:00 AM EDT

Hillshire Brands Sees 20% Jump in Purchase Intent With Beacons Sausage brand claims initial success with mobile

Hillshire Brands and IPG Mediabrands-owned agency BPN are announcing an interesting case study today about how beacons (the devices set up in brick-and-mortar stores to trigger location-based offers) increased purchase…

July 22, 2014, 2:38 PM EDT

Marriott Tests In-Hotel Beacons With Loyalty Program Perks Also gets into the flash deal space

Marriott International is giving its loyalty program a heavy-duty revamp with new digital and on-site activations. Marriott Rewards has added two features—LocalPerks and FlashPerks—that build on a program called PlusPoints…

July 10, 2014, 5:25 PM EDT

Agencies: Facebook's Phone Ambitions Should Improve Ad Targeting Tribal, Organic and Huge weigh in

Whether Facebook dramatically launches a smartphone or more simply announces that it's landed a high-value piece of Android real estate on HTC's mobile devices (those are the main two rumors,…

April 4, 2013, 5:00 AM EDT

Advertisement