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Topic: BCS National Championship Game

ESPN Launches College Football Playoff Hype in Preseason

W+K creates spot to build excitement for on-the-field championship

ESPN is hard at work, creating buzz for the inaugural year of the College Football Playoff (CFP).   Created by longtime partner Wieden+Kennedy, the "Who’s In" campaign looks to reach fans…

ESPN Inks Dr Pepper as First Mega-Sponsor of the College Football Playoff Series

Soft drink brand will present championship trophy

ESPN has signed on Dr Pepper as the first official Championship Partner of the College Football Playoff series, which kicks off on Jan. 1 in Pasadena and New Orleans. Analogous to…

Final BCS Title Game Is One for the Ages

Epic FSU-Auburn tilt draws 25.6 million viewers

College football’s oft-derided Bowl Championship Series went out on a high note Monday night, as the thrilling Florida State-Auburn showdown proved to be one of the most-watched programs in cable…

Fast Break: TBS to Air Final Four in 2014

College hoops title game shifts to cable in 3 years

After three years of sharing the rights to the NCAA Men’s Division I National Basketball Tournament, CBS and Turner Sports have agreed to accelerate their transition game. Beginning in March…

ESPN, SEC to Form New Sports Net

Conference boasts some of college football’s most valuable franchises

ESPN and the Southeastern Conference on Tuesday will formally announce the launch of a new sports network devoted to the 14 member schools. In a press conference scheduled to take place…

New Title Game Sponsorship Could Cost Up to $35 Million

IEG, Kantar clients will pay twice as much to back 2015 college football championship

With just hours to go before No. 1 Notre Dame and No. 2 Alabama clash in the BCS National Championship Game, researchers are already eyeing the inherent value in sponsoring…

When Irish Eyes Are Smiling

A Notre Dame-Alabama BCS title bout has ESPN counting its blessings

Outlined against a California sky the color of Frank Sinatra’s irises, the Seven Horsemen of Notre Dame’s defensive front line rode again. In a show of grit that would have…

Bowling Them Over: BCS Has ESPN Seeing Green

Sales, ratings through the roof as bowl season kicks off

Despite the name and the venue, the game formerly known as the uDrove Humanitarian Bowl is anything but small potatoes. Rechristened the Famous Idaho Potato Bowl earlier this summer, this mid-December…

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