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Topic: BCS Championship Series

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ESPN Launches College Football Playoff Hype in Preseason W+K creates spot to build excitement for on-the-field championship

ESPN is hard at work, creating buzz for the inaugural year of the College Football Playoff (CFP).   Created by longtime partner Wieden+Kennedy, the "Who’s In" campaign looks to reach fans…

August 12, 2014, 1:49 PM EDT

Final BCS Title Game Is One for the Ages Epic FSU-Auburn tilt draws 25.6 million viewers

College football’s oft-derided Bowl Championship Series went out on a high note Monday night, as the thrilling Florida State-Auburn showdown proved to be one of the most-watched programs in cable…

January 7, 2014, 7:54 PM EST

All You People Did This Year Was Watch The Walking Dead and Duck Dynasty Show pitch: zombie ducks

Take even a cursory glance at the Nielsen ratings for TV’s dollar demo and two cable series will jump right out at you: AMC’s The Walking Dead and A&E’s Duck…

December 12, 2013, 5:17 PM EST

ESPN Lays Off More Than 100 Employees Rare cost-cutting measure for Disney’s sports giant

ESPN on Tuesday began making a significant reduction of its work force, laying off more than 100 employees at its Bristol, Conn., headquarters and in at least one regional technology…

May 21, 2013, 2:39 PM EDT

New Title Game Sponsorship Could Cost Up to $35 Million IEG, Kantar clients will pay twice as much to back 2015 college football championship

With just hours to go before No. 1 Notre Dame and No. 2 Alabama clash in the BCS National Championship Game, researchers are already eyeing the inherent value in sponsoring…

January 7, 2013, 5:17 PM EST

Twitter, ESPN to Stream Bowl Game Replays via Tweets Cable net partners with Ford in distribution deal

Twitter may or may not be a media company, but it’s sure making moves in that direction, positioning itself as a de facto media distributor. The latest development is a partnership…

December 14, 2012, 5:10 PM EST

Gang-Tackling TV’s Ratings Roster Be it on broadcast or cable, football is the only game in town

Television is a football-delivery mechanism that occasionally transmits the odd episode of NCIS, so it should come as no surprise that National Football League and college games accounted for the…

December 29, 2011, 6:53 AM EST

Bowling Them Over: BCS Has ESPN Seeing Green Sales, ratings through the roof as bowl season kicks off

Despite the name and the venue, the game formerly known as the uDrove Humanitarian Bowl is anything but small potatoes. Rechristened the Famous Idaho Potato Bowl earlier this summer, this mid-December…

December 20, 2011, 7:28 AM EST

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