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Topic: BCS Championship Game

ESPN Is Airing the College Football Championship in 12 Different Ways

'Megacast' makes the most of multi-screen options

If you're tuning in to the College Football Championship game between University of Oregon and Ohio State tonight, ESPN wants to give you some options. For the second year, the…

ESPN Launches College Football Playoff Hype in Preseason

W+K creates spot to build excitement for on-the-field championship

ESPN is hard at work, creating buzz for the inaugural year of the College Football Playoff (CFP).   Created by longtime partner Wieden+Kennedy, the "Who’s In" campaign looks to reach fans…

All You People Did This Year Was Watch The Walking Dead and Duck Dynasty

Show pitch: zombie ducks

Take even a cursory glance at the Nielsen ratings for TV’s dollar demo and two cable series will jump right out at you: AMC’s The Walking Dead and A&E’s Duck…

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