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Topic: BCS

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ESPN Is Airing the College Football Championship in 12 Different Ways 'Megacast' makes the most of multi-screen options

If you're tuning in to the College Football Championship game between University of Oregon and Ohio State tonight, ESPN wants to give you some options. For the second year, the…

January 12, 2015, 7:36 PM EST

New Title Game Sponsorship Could Cost Up to $35 Million IEG, Kantar clients will pay twice as much to back 2015 college football championship

With just hours to go before No. 1 Notre Dame and No. 2 Alabama clash in the BCS National Championship Game, researchers are already eyeing the inherent value in sponsoring…

January 7, 2013, 5:17 PM EST

When Irish Eyes Are Smiling A Notre Dame-Alabama BCS title bout has ESPN counting its blessings

Outlined against a California sky the color of Frank Sinatra’s irises, the Seven Horsemen of Notre Dame’s defensive front line rode again. In a show of grit that would have…

December 10, 2012, 12:01 AM EST

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