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Topic: BBH New York

How the Steady Stream of Creative Talent Moving From N.Y. to L.A. Became a Flood

The lure of sun, fun and opportunity

A dyed-in-the-wool New York advertising professional, Patricia Korth-McDonnell had heard all the clichés about Los Angeles as an endless parking lot, a cultural wasteland and, perhaps most relevant, a professional…

Westin Hotels Hires McSweeney's to Write You a Better Out-of-Office Message

You're busy learning your dolphin name

To encourage Americans to actually go on vacation every once in awhile—and ideally stay at a Westin-owned hotel—the hospitality chain has partnered with McSweeney's, via BBH New York ,to create…

How BBH Just Added 4 Emerging Tech Companies to Its U.S. Client Roster

Increased competition is getting more startups interested in agencies

Tech-based startups continue to grow and mature, and with that momentum more are turning to advertising agencies to help spread the word about the innovative products and services they've created.  As…

This Clever Seamless Campaign Uses Witty One-Liners to Tap Into How New Yorkers Eat

Work from BBH aims to reach hungry people on the move

Stroll into an office lobby in New York right around noon on a weekday, and you'll find a sea of bags waiting for hungry workers. Delivery website Seamless has taken…

3 BBH Interns Created These Tiny Billboards Hoping to Make a Big Difference in the World

Little signs with a sizable impact

BBH New York's most recent crop of interns had a big task ahead of them this summer: create something famous. They also had a relatively miniscule $1,000 budget to bring…

BBH Scoops Up Domani, as Agencies Acquire Digital Shops to Boost Offerings

Buying and building

With its purchase of the digital agency Domani, BBH becomes the latest creative agency to use an outside acquisition to accelerate its digital growth. Domani is a 14-year-old Brooklyn shop whose…

Marketers Bet on Clever Hashtag Campaigns to Stand Out at SXSW

From #hangovercures to #hungerstrikes

This Friday, agencies, brands and startups will descend on Austin, Texas, for the annual South by Southwest Interactive conference. Last year's event brought in 32,800 people, and if you're a…

Rescue Campaign Puts 10 Abandoned Dogs on Tinder, Gets 2,700 Matches in a Week

Creative idea from BBH interns

Turns out, you can find puppy love on a dating app. Literal puppy love is on offer through Tinder thanks to a New York animal shelter and marketing interns at…

Hire 3 Women to Disrupt White-Male Hegemony

Small steps can help the New Creativity flourish

Last month, Business Insider published an article headlined “Why Advertising’s Most Powerful Creative Thinks So Few Women Are Able to Break Through,” quoting Susan Hoffman, ecd of Wieden+Kennedy, as saying:…

Jay Chiat Awards Show Hands Out Two Grand Prix

72andSunny wins one for Samsung

Two agencies took top honors at the 2013 Jay Chiat Awards for Strategic Excellence in Advertising during the 4A's fourth annual strategy festival. 72andSunny won a grand prix for its work…

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