Topic: Bbdo

Fantasy Sports Site Wants to Ditch Frat-Boy Image With Help From a New Agency

DraftKings ups media spend nearly sixfold

Three years in, fantasy sports website is getting serious about its advertising. Out is the frat-boy wordplay of its current ads (as seen below) and in is a search for…

Bud Light Leaves BBDO, Moves U.S. Business to Wieden + Kennedy

Corona's global business goes to W+K, too

Wieden + Kennedy in New York has won the creative business of America's largest beer brand, Bud Light. And owner Anheuser-Busch InBev has also tapped the agency's Amsterdam office to…

2 Different Campaigns for P&G's Always Win PR Grand Prix and Inaugural Glass Grand Prix

'Like a Girl' and India's 'Touch the Pickle' are honored

CANNES, France—Procter & Gamble's empowering feminine-care ad campaigns for women were lauded in a big way here Tuesday night, as Always' "Like a Girl" and Whisper's "Touch the Pickle" campaigns… Has an Opening for a Lead Creative Agency

BBDO, jobs site split as brand shifts from high-profile ads to digital is searching for a new lead creative agency amid its split with BBDO, which has handled the brand since 2007. The Weston, Mass.-based job listings site is working with Boston's…

Ad of the Day: This Bug Spray Made Glorious Blood Portraits From Squashed Mosquitos

BBDO put on a whole exhibition, linked to blood donation

Cormac McCarthy gave us Blood Meridian. Jay Reatard gave us Blood Visions. And now BBDO Russia has given us the equally badass "Blood Portraits" to promote mosquito repellent Glorix. The name,…

Why Bacardi Doesn't Need a Global CMO

Spirits giant creates two top roles, eliminating global-regional divide

Two months ago, new Bacardi chief Mike Dolan shook up its agency relationships by consolidating work at BBDO and OMD. Since then he has focused on his own ranks, announcing…

Accounts in Review: SunTrust Hires a New Lead Shop

There are some creative searches going on, too

Don't despair, creative agencies, there are pitches for you, too. Not every account review right now revolves around media. As a public service—and a needed respite from Mediapalooza 2015—Adweek below identifies…

Housewives Get Hot and Heavy With Their Books in New Ads for Harlequin Romances

Fifty shades of ew?

Desperate housewives enjoy illicit entertainment right under their oblivious husbands' noses in this campaign for Harlequin, the romance novel publisher, from BBDO Toronto and Someplace Nice director Pete Henderson. The campaign,…

FedEx Can Help Your Micro-Business, No Matter How Patently Ridiculous It Is

Comical new spots from BBDO

No matter how absurd your small business has become, FedEx wants to help streamline it. BBDO New York is out with a handful of amusing new ads pitching the ways its…

Ad of the Day: Pedigree Tackles Race in America in This Provocative Spot

Can dogs, and dog food, make a difference?

Pedigree would like you to consider how its dog food can help ease racial tensions. In a provocative new ad from BBDO New York, a standoffish white old-timer deadbolts his fortress…