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Topic: Bbdo

How Energy BBDO Made the World Cry (and Might Win Over Cannes) With 'Sarah & Juan'

Creative chief Andrés Ordóñez reflects on Extra Gum's viral hit

  brightcove.createExperiences(); CANNES, France—From its first draft to its final cut, "The Story of Sarah & Juan" has been a tear-jerker,…

AT&T Launches Huge U.S. Creative and Media Review

Incumbents Omnicom and WPP will participate

AT&T has put its giant U.S. creative and media accounts into review. A spokesperson for AT&T told Adweek: "We've begun a formal advertising media and creative agency review that will cover…

Beck's Created a 360-Degree Camera That Fits Into a Beer Bottle Cap

Syncs with Facebook to upload clips

Beer brand Beck's and BBDO Germany have come up with a clever way to hide technology into its products that doubles as a bit of free promotion. The team created a…

Stare Too Long at Snickers' Marilyn Billboard, and You Get a Scolding From You-Know-Who

Digital board uses facial recognition to extend Super Bowl idea

Here's a nifty bit of tech-fueled out-of-home advertising from Snickers and BBDO New York, extending the candy bar's Marilyn Monroe-themed Super Bowl campaign. In April, the agency set up a digital…

Pfizer and Its Scientists Take Us Through the Lengthy Creation of a Life-Saving Drug

A not-so-sterile story of discovery

From price gouging to tax evasion, the pharmaceutical industry has made some pretty hefty missteps in recent history. With that in mind, drug maker Pfizer has set out to repair…

BBDO's Latest Ad for Snickers Ice Cream Bars Is a Real Scream

Cover your ears for these 15 seconds

Can discordant screaming sell ice cream? Snickers sure hopes so, because that's the angle it's going with this new spot for Snickers ice cream bars. Playing on the "I scream, you…

Snickers 'Hungerithm' Sets the Candy's In-Store Price Based on the Internet's Mood

The angrier we are, the cheaper it gets

Snickers has dreamed up one of the cooler online/offline advertising-meets-point-of-sale hybrid campaigns of the year, introducing a "Hungerithm" that gauges the mood of the Internet and adjusts the price of…

This Motorcycle Helmet Detects Crashes and Instantly Reports the Rider's Location

Another invention from BBDO Bangkok

In Thailand, 80 percent of people killed in road accidents are riding motorcycles. Now, one agency hopes its new invention could literally mean the difference between life and death.  The "Helpmet"…

BBDO Is Sending 7 Employees on a Study Abroad-Inspired Exchange Program

It kicks off this summer at 4 offices around the world

BBDO has a new plan to attract some of the best industry talent, retain some of its highest performers and, in the long run, benefit its clients by sending seven…

AT&T Wants to Keep Your Kids Entertained on Long Road Trips With In-Car Wi-Fi Service

No more 'Are we there yet?'

AT&T today is launching its first ad campaign dedicated to shining a light on its growing Wi-Fi network in connected cars. For an endeavor called "A Whole New Ride," social media…

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