Topic: Bbdo
Big agencies generally prevail when major marketers consolidate their brand assignments at fewer players, as was the case with Johnson & Johnson’s recent creative review, which chiefly benefitted the likes…
Leading up to Halloween, AT&T and BBDO New York have been running a campaign called "Ghostbombing," in which ghosts, goblins and ghouls engage in a little freaky photobombing to promote…
Zynga put its investors on edge earlier this month after lowering full-year 2012 revenue projections. That clinched a new low for the social gaming darling’s stock, which dropped more than…
There’s no question that Burger King is a major brand that needs marketing help as it tries to reverse a market share decline. But are the agencies dancing with BK…
Johnson & Johnson is close to concluding its global review of creative responsibilities for its over-the-counter brands and sources expect the bulk of the business to be consolidated at three…
Your family members, your significant other, your dog: They all have their place in your life. It's just not quite as hallowed a place as the one occupied by your…
Most folks are lapping up this Heinz Classics Soup spot from London ad agency AMV BBDO and director Jeff Labbe. Frankly, I'm not stirred. "I Love Winter" depicts an oh-so-average…
This week, Luvs dipped its toe in controversy with a spot about breastfeeding in public, beer companies beat around the bush with pitches that subtly sold their brews, and Cartoon Network…
Specs Who Mike McKay, chief creative officer (l.); Courtney Buechert, chief executive officer What Design, digital and advertising agency Where San Francisco offices The agency started with 11 staffers in 1999, but CEO Courtney…
