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Topic: Bbdo

Eat a Snickers or Risk Becoming a Frozen Husk of Your Former Self, Candy Bar Warns

Latest ad from Impact BBDO

When your scruffy, half-frozen future self travels back in time with a message of life-changing import, what are you going to do? Scarf down a Snickers, of course! That's the plot of…

Foot Locker Learns a Move From Museums, Launching In-Store Sneaker Audio Tours

Players talk up their kicks

When you hit the mall to shop for sneakers, wouldn't it be great if Kevin Durant himself could whisper all about his Nike KD9 shoes in your ear? Well, now…

Can You Figure Out the Mystery Inside This Remarkable Ad About High School Love?

A message deeper than idle sketches

Here's a pretty amazing ad from BBDO New York, with a mystery at its core.  At the outset, we meet Evan, a high school kid who can't wait for summer break.…

Pedigree Shows You How to Survive a Clinton or Trump Rally Even If You Support the Opponent

Love of dogs eclipses all

The U.S. may be embroiled in one of the—if not the—most miserably vitriolic presidential battles in its history. But Pedigree wants to remind Americans that we can all agree on…

Can This Empowering Ad Campaign From BBDO Get More Girls to Keep Playing Baseball?

Baseball for All's memorable pitch is a timely one

Put them in, Coach! Baseball for All, a group dedicated to getting more girls in the game, is launching a pro-bono campaign from BBDO Atlanta that plays off the chorus to…

Pedigree Salutes Guide Dogs With a Scary and Emotional Ad About Blindness

One woman's journey from 'Dark to Light'

Pedigree's latest "Feed the Good" video is timed to Blindness Awareness Month, which it's observing with "Dark to Light," a long-form ad about single mom Liz Oleksa's struggle with sight…

Not Even Sex Can Get in the Way of People's Love for Cats, Says This Sheba Ad

Heeding the call of the wild

Cats have been known to wield an almost hypnotic power, controlling human behavior with a flick of the tail or the merest meow. Case in point—the feline fiend in "What Cats…

Pfizer and Its Scientists Take Us Through the Lengthy Creation of a Life-Saving Drug

A not-so-sterile story of discovery

From price gouging to tax evasion, the pharmaceutical industry has made some pretty hefty missteps in recent history. With that in mind, drug maker Pfizer has set out to repair…

BBDO's Latest Ad for Snickers Ice Cream Bars Is a Real Scream

Cover your ears for these 15 seconds

Can discordant screaming sell ice cream? Snickers sure hopes so, because that's the angle it's going with this new spot for Snickers ice cream bars. Playing on the "I scream, you…

Snickers 'Hungerithm' Sets the Candy's In-Store Price Based on the Internet's Mood

The angrier we are, the cheaper it gets

Snickers has dreamed up one of the cooler online/offline advertising-meets-point-of-sale hybrid campaigns of the year, introducing a "Hungerithm" that gauges the mood of the Internet and adjusts the price of…

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