Topic: Bbdo

Can This Empowering Ad Campaign From BBDO Get More Girls to Keep Playing Baseball?

Baseball for All's memorable pitch is a timely one

Put them in, Coach! Baseball for All, a group dedicated to getting more girls in the game, is launching a pro-bono campaign from BBDO Atlanta that plays off the chorus to…

Pedigree Salutes Guide Dogs With a Scary and Emotional Ad About Blindness

One woman's journey from 'Dark to Light'

Pedigree's latest "Feed the Good" video is timed to Blindness Awareness Month, which it's observing with "Dark to Light," a long-form ad about single mom Liz Oleksa's struggle with sight…

Not Even Sex Can Get in the Way of People's Love for Cats, Says This Sheba Ad

Heeding the call of the wild

Cats have been known to wield an almost hypnotic power, controlling human behavior with a flick of the tail or the merest meow. Case in point—the feline fiend in "What Cats…

Pfizer and Its Scientists Take Us Through the Lengthy Creation of a Life-Saving Drug

A not-so-sterile story of discovery

From price gouging to tax evasion, the pharmaceutical industry has made some pretty hefty missteps in recent history. With that in mind, drug maker Pfizer has set out to repair…

BBDO's Latest Ad for Snickers Ice Cream Bars Is a Real Scream

Cover your ears for these 15 seconds

Can discordant screaming sell ice cream? Snickers sure hopes so, because that's the angle it's going with this new spot for Snickers ice cream bars. Playing on the "I scream, you…

Snickers 'Hungerithm' Sets the Candy's In-Store Price Based on the Internet's Mood

The angrier we are, the cheaper it gets

Snickers has dreamed up one of the cooler online/offline advertising-meets-point-of-sale hybrid campaigns of the year, introducing a "Hungerithm" that gauges the mood of the Internet and adjusts the price of…

This Motorcycle Helmet Detects Crashes and Instantly Reports the Rider's Location

Another invention from BBDO Bangkok

In Thailand, 80 percent of people killed in road accidents are riding motorcycles. Now, one agency hopes its new invention could literally mean the difference between life and death.  The "Helpmet"…

This Ingenious Dinner Plate, Invented by an Ad Agency, Can Lighten a Meal by 30 Calories

Check out BBDO Bangkok's AbsorbPlate

Some of the best food on Earth is pretty greasy, so one agency in Thailand has come up with a simple way to lighten things up. BBDO Bangkok partnered with the…

A Domestic Violence Message Is Hidden in This Clever 360° PSA. Can You Find It?

BBDO urges you not to look away

Lots of ads have used 360° video lately, but here's one where the VR technology really suits the message—and delivers a powerful coda for those who absorb it. The video, from…

Pepsi's Emoji Billboards and Instagram Photos Are Cool in Ways That the TV Isn't

Daniel Arnold and Ben Watts bring an attitude to the work

There's no getting around the fact that emojis, whatever their social equity among young people, are quite literally cartoony. And if you're going to build a whole global ad campaign…