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Topic: BBDO New York

BBDO New York Helps Honor Superman's Birthday

Agency helps call attention to Christopher & Dana Reeve Foundation

It’s a jarring sight as you walk past the tourist destinations and high-end stores around Rockefeller Center: Christopher Reeve’s empty mechanized wheelchair sitting in an empty shop window. Superman would have…

Orencia Moves to HealthWork

BBDO, CDM Joint Venture

Orencia is the latest brand to move to HealthWork, the collaborative effort between BBDO New York and Omnicom healthcare corporate sibling The CDM Group. Bristol-Myers Squibb shifted the rheumatoid arthritis…

Ad of the Day: Werner Herzog Makes It Heartbreakingly Simple—Don't Text and Drive

Four stories with one clear message

If you haven't already, make sure you make time to watch Werner Herzog's new documentary on the dangers of texting and driving. At 35 minutes, it's long for a PSA. It…

Foot Locker Proves Blake Griffin Really Is an Endorsement Machine

Comes with an on-off switch

Blake Griffin does a lot of commercials. A lot. The NBA All-Star has jumped over cars, traveled through time and run the court with a no-game street baller named Drain. In…

BBDO Brass Talk Creating Fame for Brands

Robertson and Lubars on creativity and clients

CANNES, France—Fresh off a panel comparing admen to some of history’s great artists, Andrew Robertson, president and CEO of BBDO Worldwide, and David Lubars, chief creative officer of BBDO North…

BBDO, Atmosphere Proximity Win N.A. Emirates Airline

Had been at ISM

BBDO New York and Atmosphere Proximity have won Emirates Airline’s North American business, replacing Boston firm ISM which worked with the marketer for about 10 years. The Omnicom agency beat other shops…

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