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Topic: BBC News

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Ad Agencies Flock to MIPCOM in Search of Branded Content The face of the global programming bazaar keeps changing

Jeffrey Schlesinger, president of Warner Bros. Worldwide Television, first noticed the changing vibe at MIPCOM a few years back. The global programming bazaar held every fall in Cannes, France, had…

September 29, 2013, 10:20 PM EDT

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