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Topic: Basketball

Nike Gives Kevin Durant a Second Chance at Being Drafted First

Only Anton Barrels stands in his way

"He can't ball, he just tall." With smack talk on his sneering lips, 5-foot-9 forward Anton Barrels makes his commercial debut in this Nike Basketball spot from Wieden + Kennedy,…

JetBlue Aims High With Online Tribute to NBA's Jason Collins

Mullen helps carrier with rainbow image

The outpouring of support has been impressive for NBA player Jason Collins, the first openly gay male athlete in a major U.S. professional sport. Marketers, though, have been largely silent…

Ad of the Day: Gatorade

Big dreams bring bad dreams for Kevin Durant and Dwyane Wade

OK, so does everyone watch Game of Thrones? You all do, right? You know how Ned has those horrible nightmares about things that actually happen in the first season? This…

Lakers' Losing Streak Forces Taco Time-Out

Jack in the Box promotion tied to winning games has L.A. basketball fans going home hungry

With 2:05 left in the third quarter of a recent game at Staples Center between the Los Angeles Lakers and the visiting Oklahoma City Thunder, public address announcer Lawrence Tanter…

Ad of the Day: Nike

Love him or hate him, you'll enjoy W+K's hugely entertaining new Kobe Bryant spot

Lots of people don't have much use for Kobe Bryant, but his new Nike spot really is one of the most enjoyable ads he's ever done. The Los Angeles Lakers star…

Chuck's Big Comeback

The Chuck Taylor high-top shows how a brand can rise from the dead

According to the folks at Gallup, 20 percent of Americans believe in reincarnation. There’s no telling what portion of the sample works in marketing, but for those people, the belief…

Ad of the Day: Adidas

A city grieves for Derrick Rose, and awaits his return, in 180LA's show-stopper

If there's one thing I love, it's watching my favorite sports organization score a goal unit against the sports organization from that place I've always hated. Seriously, I am occasionally…

Ad of the Day: Nike

Lockout shmockout; basketball is bigger than the NBA

The NBA lockout might have pushed the season back by a couple of months, but just because there’s no professional basketball being played, that doesn’t mean absolutely no one’s playing.…

Those Poor NBA Players Just Want to Play, Says Jordan Brand

'Love the game,' says W+K spot

I hadn't finished not caring about the 1998-99 NBA lockout when this year's work stoppage made me not care all over again. Thirteen years ago, Nike ads played up fans'…

ESPN chronicles bracket-picking process

Here's a fun spot from the hoopsters at Wieden + Kennedy promoting ESPN's Tournament Challenge. (Is there a big college basketball tourney this month? Someone really should alert the nation's…

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