Basketball | Adweek

Topic: Basketball

Those Poor NBA Players Just Want to Play, Says Jordan Brand 'Love the game,' says W+K spot

I hadn't finished not caring about the 1998-99 NBA lockout when this year's work stoppage made me not care all over again. Thirteen years ago, Nike ads played up fans'…

October 27, 2011, 9:01 AM EDT

ESPN chronicles bracket-picking process

Here's a fun spot from the hoopsters at Wieden + Kennedy promoting ESPN's Tournament Challenge. (Is there a big college basketball tourney this month? Someone really should alert the nation's…

March 14, 2011, 8:15 AM EDT

Nike and Wieden pay tribute to '90s hip-hop

Back in the '90s, it seemed like pro athletes were lining up for the chance to put out terrible rap albums. Now, Nike and Wieden + Kennedy revisit those days…

August 11, 2009, 9:52 AM EDT

Dwight Howard sick of the Kobe/LeBron ads

Kobe Bryant and LeBron James's new NBA playoff-themed ads for Nike (above) and Vitaminwater (below) have sparked a lot of excitement—particularly from Dwight Howard. But not in a good way.…

May 26, 2009, 9:37 AM EDT

Basketball is religion in TNT's new NBA ads

Here's another case of strange marketing bedfellows, as TNT and Sony Pictures team up to cross-promote the NBA playoffs and the movie Angels & Demons. The resulting mashup…

May 5, 2009, 11:52 AM EDT

Hoops coaches strip for a 'Guitar Hero' spot

Here's the new Guitar Hero commercial with college-basketball coaching legends Bob Knight, Rick Pitino, Roy Williams and Mike Krzyzewski yukking it up with Metallica. As Guitar Hero's Risky Business ads…

March 30, 2009, 11:07 AM EDT

Adidas's NBA stars finally make it to college

Here's a fun idea from Adidas. To celebrate March Madness, it's taking four of its endorsers who jumped straight from high-school basketball to the NBA and imagining them on the…

March 12, 2009, 2:11 PM EDT