Topic: Basketball

It's Official: Stephen Curry Is the NBA's New Marketing Megastar

A favorite with fans and brands alike at All-Star Weekend

Sorry, LeBron James, but rising star Stephen Curry is poised to be the marketing face of NBA All-Star Weekend in New York. Curry will star in a spree of new TV…

Ad of the Day: Everything's Great, Then Awful, Then Maybe OK in John Wall's Foot Locker Ad

NBA standout sees his future in this fun, free-wheeling spot

John Wall's new Adidas shoe just dropped at Foot Locker. And according to this new ad, it might just be the beginning of something both great and terrible. "The Process" from…

Sports Fans Slowly Move From TV to the Internet

But only 9% pay for what they see

For sports fans, nothing beats the big screen, with 94 percent of fans watching sports on TV. However, digital media are gaining in popularity. Sixty three percent of fans went…

Ad of the Day: Gatorade

Big dreams bring bad dreams for Kevin Durant and Dwyane Wade

OK, so does everyone watch Game of Thrones? You all do, right? You know how Ned has those horrible nightmares about things that actually happen in the first season? This…

Lakers' Losing Streak Forces Taco Time-Out

Jack in the Box promotion tied to winning games has L.A. basketball fans going home hungry

With 2:05 left in the third quarter of a recent game at Staples Center between the Los Angeles Lakers and the visiting Oklahoma City Thunder, public address announcer Lawrence Tanter…

Ad of the Day: Nike

Love him or hate him, you'll enjoy W+K's hugely entertaining new Kobe Bryant spot

Lots of people don't have much use for Kobe Bryant, but his new Nike spot really is one of the most enjoyable ads he's ever done. The Los Angeles Lakers star…

Chuck's Big Comeback

The Chuck Taylor high-top shows how a brand can rise from the dead

According to the folks at Gallup, 20 percent of Americans believe in reincarnation. There’s no telling what portion of the sample works in marketing, but for those people, the belief…

Ad of the Day: Adidas

A city grieves for Derrick Rose, and awaits his return, in 180LA's show-stopper

If there's one thing I love, it's watching my favorite sports organization score a goal unit against the sports organization from that place I've always hated. Seriously, I am occasionally…

Ad of the Day: Nike

Lockout shmockout; basketball is bigger than the NBA

The NBA lockout might have pushed the season back by a couple of months, but just because there’s no professional basketball being played, that doesn’t mean absolutely no one’s playing.…