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Topic: Basketball

Olympic Roundup: Carmelo Anthony Shatters a U.S. Record

Meanwhile, pools keep mysteriously turning green

Team USA once again had a great night in Rio, staying on top in the medal count (now 32). Here are the most important stories for marketers to know about…

Ad of the Day: Chance the Rapper Pens Nike's New Anthem to Unite USA's Basketball Teams

Brand's latest Olympics spot

The Olympics is an amazing time. It's a time when athletes who spend most of the season as rivals come together for their country, set egos aside and unite as…

As NBA Moves Into Prime Time, ABC Hopes to Turn Sleepy Saturday Night Into a Slam Dunk

Get ready to see basketball every night of the week

Once the domain of true crime series and procedural drama reruns, Saturday nights are suddenly getting a lot more competiteve on broadcast TV. The networks have seen ratings hits with everything…

It's Official: Stephen Curry Is the NBA's New Marketing Megastar

A favorite with fans and brands alike at All-Star Weekend

Sorry, LeBron James, but rising star Stephen Curry is poised to be the marketing face of NBA All-Star Weekend in New York. Curry will star in a spree of new TV…

Ad of the Day: Everything's Great, Then Awful, Then Maybe OK in John Wall's Foot Locker Ad

NBA standout sees his future in this fun, free-wheeling spot

John Wall's new Adidas shoe just dropped at Foot Locker. And according to this new ad, it might just be the beginning of something both great and terrible. "The Process" from…

Sports Fans Slowly Move From TV to the Internet

But only 9% pay for what they see

For sports fans, nothing beats the big screen, with 94 percent of fans watching sports on TV. However, digital media are gaining in popularity. Sixty three percent of fans went…

Ad of the Day: Gatorade

Big dreams bring bad dreams for Kevin Durant and Dwyane Wade

OK, so does everyone watch Game of Thrones? You all do, right? You know how Ned has those horrible nightmares about things that actually happen in the first season? This…

Lakers' Losing Streak Forces Taco Time-Out

Jack in the Box promotion tied to winning games has L.A. basketball fans going home hungry

With 2:05 left in the third quarter of a recent game at Staples Center between the Los Angeles Lakers and the visiting Oklahoma City Thunder, public address announcer Lawrence Tanter…

Ad of the Day: Nike

Love him or hate him, you'll enjoy W+K's hugely entertaining new Kobe Bryant spot

Lots of people don't have much use for Kobe Bryant, but his new Nike spot really is one of the most enjoyable ads he's ever done. The Los Angeles Lakers star…

Chuck's Big Comeback

The Chuck Taylor high-top shows how a brand can rise from the dead

According to the folks at Gallup, 20 percent of Americans believe in reincarnation. There’s no telling what portion of the sample works in marketing, but for those people, the belief…

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