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Topic: Basketball

Olympic Roundup: Carmelo Anthony Shatters a U.S. Record

Meanwhile, pools keep mysteriously turning green

Team USA once again had a great night in Rio, staying on top in the medal count (now 32). Here are the most important stories for marketers to know about…

Ad of the Day: Chance the Rapper Pens Nike's New Anthem to Unite USA's Basketball Teams

Brand's latest Olympics spot

The Olympics is an amazing time. It's a time when athletes who spend most of the season as rivals come together for their country, set egos aside and unite as…

As NBA Moves Into Prime Time, ABC Hopes to Turn Sleepy Saturday Night Into a Slam Dunk

Get ready to see basketball every night of the week

Once the domain of true crime series and procedural drama reruns, Saturday nights are suddenly getting a lot more competiteve on broadcast TV. The networks have seen ratings hits with everything…

This Week’s Must-Haves: a Kate Spade Clutch That’s Chic and Smart

Plus, the perfect luggage solution for frequent travelers

This week, Adweek is highlighting style and smart technology for travelers on the move and hobbyists happy to stay at home and play. Take a look:

It's Official: Stephen Curry Is the NBA's New Marketing Megastar

A favorite with fans and brands alike at All-Star Weekend

Sorry, LeBron James, but rising star Stephen Curry is poised to be the marketing face of NBA All-Star Weekend in New York. Curry will star in a spree of new TV…

Ad of the Day: Everything's Great, Then Awful, Then Maybe OK in John Wall's Foot Locker Ad

NBA standout sees his future in this fun, free-wheeling spot

John Wall's new Adidas shoe just dropped at Foot Locker. And according to this new ad, it might just be the beginning of something both great and terrible. "The Process" from…

Blake Griffin Slams Poetry, Not Basketballs, for Vizio

We'll sit here with our judging eye in this dark corner

Slam poetry nights can be awkward, but Los Angeles Clippers star Blake Griffin makes it look easy—his specialty in any environment—in a new series of videos for Vizio. The ads, by…

Nike and AKQA Create an LED Basketball Court to Help Kids Learn Kobe's Moves

Visual display fueled brand's search for Chinese talent

Global design firm AKQA and ubiquitous shoe manufacturer Nike have collaborated on a full-size LED basketball court for Nike Rise, a program designed to train Chinese youth based on the…

Nike Boosts Brazil's Morale After World Cup by Looking Ahead to the Olympics

'Tomorrow Starts Now'

Nike doesn't want Brazil to linger on its loss in the World Cup. Instead, the brand's new ad is aimed at pumping up the passionate nation of sports fans for…

After 22 Attempts, Turkish Airlines Finally Pulled Off This Epic Pool Dunk

CP+B had only 4 hours to make one-shot ad work

Euroleague ballers Shawn James, Kyle Hines, Robin Benzing and Sergio Rodriguez hoop it up poolside and make a big splash in Crispin Porter + Bogusky London's new Turkish Airlines spot…

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