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Topic: Basketball

Nike Boosts Brazil's Morale After World Cup by Looking Ahead to the Olympics 'Tomorrow Starts Now'

Nike doesn't want Brazil to linger on its loss in the World Cup. Instead, the brand's new ad is aimed at pumping up the passionate nation of sports fans for…

July 17, 2014, 4:02 PM EDT

After 22 Attempts, Turkish Airlines Finally Pulled Off This Epic Pool Dunk CP+B had only 4 hours to make one-shot ad work

Euroleague ballers Shawn James, Kyle Hines, Robin Benzing and Sergio Rodriguez hoop it up poolside and make a big splash in Crispin Porter + Bogusky London's new Turkish Airlines spot…

May 7, 2014, 9:48 AM EDT

Adidas Lets Fans Jump for Derrick Rose Sneakers in London Pop-Up Store Simple, smart promotion

Here's a simple concept executed simply for Adidas. This beautifully shot, expertly cut short tells the story of the opening of the D Rose Jump Store in London. This unique…

July 29, 2013, 1:47 PM EDT

Sports Fans Slowly Move From TV to the Internet But only 9% pay for what they see

For sports fans, nothing beats the big screen, with 94 percent of fans watching sports on TV. However, digital media are gaining in popularity. Sixty three percent of fans went…

July 24, 2013, 9:36 AM EDT

Nike Gives Kevin Durant a Second Chance at Being Drafted First Only Anton Barrels stands in his way

"He can't ball, he just tall." With smack talk on his sneering lips, 5-foot-9 forward Anton Barrels makes his commercial debut in this Nike Basketball spot from Wieden + Kennedy,…

June 28, 2013, 9:04 AM EDT

JetBlue Aims High With Online Tribute to NBA's Jason Collins Mullen helps carrier with rainbow image

The outpouring of support has been impressive for NBA player Jason Collins, the first openly gay male athlete in a major U.S. professional sport. Marketers, though, have been largely silent…

April 30, 2013, 4:36 PM EDT

Ad of the Day: Gatorade Big dreams bring bad dreams for Kevin Durant and Dwyane Wade

OK, so does everyone watch Game of Thrones? You all do, right? You know how Ned has those horrible nightmares about things that actually happen in the first season? This…

March 28, 2013, 9:32 AM EDT

Lakers' Losing Streak Forces Taco Time-Out Jack in the Box promotion tied to winning games has L.A. basketball fans going home hungry

With 2:05 left in the third quarter of a recent game at Staples Center between the Los Angeles Lakers and the visiting Oklahoma City Thunder, public address announcer Lawrence Tanter…

January 29, 2013, 7:13 AM EST

Ad of the Day: Nike Love him or hate him, you'll enjoy W+K's hugely entertaining new Kobe Bryant spot

Lots of people don't have much use for Kobe Bryant, but his new Nike spot really is one of the most enjoyable ads he's ever done. The Los Angeles Lakers star…

January 18, 2013, 12:22 PM EST

Chuck's Big Comeback The Chuck Taylor high-top shows how a brand can rise from the dead

According to the folks at Gallup, 20 percent of Americans believe in reincarnation. There’s no telling what portion of the sample works in marketing, but for those people, the belief…

October 4, 2012, 12:01 AM EDT

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