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Topic: Baseball

Dick's Sporting Goods Makes a Baseball Ad for the Ages Inside Anomaly's masterful, single-take spot

IDEA: So much sports advertising is about glitz, glamour and superstars being superhuman. Dick's Sporting Goods wants no part of that. "You see Rory and Tiger out there hitting golf…

March 12, 2013, 7:59 AM EDT

No Hall of Famers Means No Text for Times' Sports Section NYT prints empty page in Thursday's paper

Every year, the members of the Baseball Writers Association of America (BBWA) vote to decide who among the sport’s top players deserves a spot in the Baseball Hall of Fame.…

January 10, 2013, 7:11 PM EST

ESPN Renews MLB Rights Deal Through 2021 Network’s investment in baseball doubles to $5.35 billion

As the Book of Revelations would have it, 666 is the number of the beast. Tack six zeroes on the end and it’s also the annual fee ESPN will pay…

August 28, 2012, 3:34 PM EDT

Play Ball: Tribune, DirecTV Sign New Carriage Deal Pact restores games access to more than 5 million viewers

Just in time for baseball season, Tribune Broadcasting and DirecTV signed a new carriage agreement covering Tribune's 23 TV stations in 19 markets and the national cable network WGN America. The…

April 5, 2012, 9:10 AM EDT

MLB Goes Tweet-Crazy for Home Run Derby Batters and All-Stars will connect with fans through social media

Major League Baseball is going all-out with “one of the most immersive social media events in MLB history” for tonight’s Home Run Derby, where some of baseball’s top batters will…

July 11, 2011, 4:15 PM EDT

Would You Pay $1000 for Jeter's Dirty Sock? Marketers plan to make big bucks off of the shortstop's 3000th hit

Yankees fans are champing at the bit to see Derek Jeter finally reach his 3000th hit—something that no Yankee has ever done—and with only three hits to go, that feat…

July 7, 2011, 1:41 PM EDT

A Yankees Foul Ball? A Yonkers woman is suing the team for trademark infringement over its logo

A Yonkers woman is claiming that one of the most indelible logos in sports was stolen. Tanit Buday is suing the New York Yankees in Manhattan Federal Court, claiming that the…

April 20, 2011, 6:47 AM EDT

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