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Topic: Baseball

Major League Baseball Is Trying Hard to Expand Its Fan Base With Social and Video Integrations Will other leagues emulate the Fan Cave experiment?

Major League Baseball and MTV are creating a glitzy field of dreams designed to lure the 12-34 demographic by fusing the game with popular culture in a highly immersive way.  Afrojack…

January 26, 2014, 8:57 PM EST

Big Papi's World Series Run Means a Cool Million in Ad Bucks And Pepto or Mylanta may go after BoSox relief pitcher, per analyst

Want to know who was the big winner in terms of ad dollars from the memorable, six-game World Series, which wrapped last night with the Boston Red Sox defeating the…

October 31, 2013, 12:57 PM EDT

Boston Blowout Doesn’t Put a Damper on World Series Ratings Fox scores as Sox takes Game 1

An unhittable Jon Lester and a bevvy of bearded batsmen may have turned Game 1 of the 2013 World Series into a blowout, but that didn’t seem to shake up…

October 24, 2013, 5:20 PM EDT

Sports Fans Slowly Move From TV to the Internet But only 9% pay for what they see

For sports fans, nothing beats the big screen, with 94 percent of fans watching sports on TV. However, digital media are gaining in popularity. Sixty three percent of fans went…

July 24, 2013, 9:36 AM EDT

The Social Sports Site That Aims to Win Over Madison Avenue LockerDome’s direct line to fans

Beyond the serious baseball fan, Jordan Swagerty isn’t exactly a household name. But thanks to an up-and-coming social sports site called LockerDome, many more of those who follow sports are…

June 25, 2013, 12:14 AM EDT

Baseball Legend Vin Scully Pinch Hits on Twitter Hall of Famer taking over @Dodgers for tonight's game against Yankees

Long before the Internet and ESPN put every pitch and hit in your face and at your fingertips, Vin Scully's voice was the tenor of American baseball. For decades, beginning with…

June 19, 2013, 6:28 PM EDT

Dick's Sporting Goods Makes a Baseball Ad for the Ages Inside Anomaly's masterful, single-take spot

IDEA: So much sports advertising is about glitz, glamour and superstars being superhuman. Dick's Sporting Goods wants no part of that. "You see Rory and Tiger out there hitting golf…

March 12, 2013, 7:59 AM EDT

No Hall of Famers Means No Text for Times' Sports Section NYT prints empty page in Thursday's paper

Every year, the members of the Baseball Writers Association of America (BBWA) vote to decide who among the sport’s top players deserves a spot in the Baseball Hall of Fame.…

January 10, 2013, 7:11 PM EST

ESPN Renews MLB Rights Deal Through 2021 Network’s investment in baseball doubles to $5.35 billion

As the Book of Revelations would have it, 666 is the number of the beast. Tack six zeroes on the end and it’s also the annual fee ESPN will pay…

August 28, 2012, 3:34 PM EDT

Play Ball: Tribune, DirecTV Sign New Carriage Deal Pact restores games access to more than 5 million viewers

Just in time for baseball season, Tribune Broadcasting and DirecTV signed a new carriage agreement covering Tribune's 23 TV stations in 19 markets and the national cable network WGN America. The…

April 5, 2012, 9:10 AM EDT

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