Topic: Baseball

Ad of the Day: An Ode to Minor League Baseball, and All Working Class Heroes

Mcgarrybowen captures the daily hustle of the Brooklyn Cyclones

"A working class hero is something to be," John Lennon sang in 1970—and that sentiment rings every bit as true more than 45 years later. Coney Island is a long way…

MLB Network's Brian Kenny on Sports Blogs, Trolls and Why He Quit—Then Rejoined—Twitter

And how he feels about Reddit

Specs Who Brian Kenny Age 52 Claim to fame Host of MLB Now on MLB Network; author of Ahead of the Curve: Inside the Baseball Revolution (available July 5) Base Montclair, N.J. Twitter @MrBrianKenny Adweek: What's…

This Week's Must-Haves: Nike's New Self-Lacing Sneakers

Plus, an app-connected basketball and Samsung's latest wearable

This week, the Adweek staff is highlighting Nike's new self-lacing HyperAdapt sneakers, Wilson's app-connected basketball and more smart gear for the fitness buff. Take a look!

This Kansas City Agency Created a Smart Baseball That Doubles as a Digital Time Capsule

VML's savvy goodwill effort

With Kansas City coming off two back-to-back World Series appearances, baseball fervor in the Midwestern market this weekend is higher than usual for the hometown Royal's opening game on Sunday.…

National Baseball Hall of Fame's App Pings You With Location-Based Facts

76-year-old museum tests mobile check-ins

With Major League Baseball season less than a week away, the National Baseball Hall of Fame is tapping into sports fans' addiction to their smartphones this year. Today, the Hall of…

Now Your Whole House Can Be a Shrine to Fenway's Green Monster, Thanks to Benjamin Moore

Red Sox fans, rejoice

For many Red Sox fans, the only thing more iconic about Fenway Park than chanting "Yankees suck" is the Green Monster, and now you can bring a taste of that…

Class Act: Outgoing Pitcher David Price Buys Full-Page Newspaper Ad to Thank Tampa Bay

Co-signed with his adorable dog

Today is David Price's first day as a Detroit Tiger, and while most pro athletes would be focused on winning over the new home crowd, he made it clear this…

MLB 14 The Show Says Baseball Is Better With Shareable Web Content

Players make the case through video vignettes

Fans will agree to disagree, but baseball die-hards will never let go of their firm belief that America's favorite pastime is the best out there. Capitalizing on that fanaticism, Sony…

Coldwell Banker Lets MLB Fans Peek Into Players' Homes

CC Sabathia and Neil Walker open up their 'cribs'

Major League Baseball fans who want a more intimate look at players' lives can now digitally tour their homes, courtesy of a new video series presented by Coldwell Banker and…

Robinson Cano's Aura Speaks for Him in First Spot for the Seattle Mariners

Ex-Yankee eases into storied ad tradition

The Seattle Mariners considered Robinson Cano to be a heavenly catch this off-season, and there's a divine aura about him in the team's first ad with its $240 million second…