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Topic: Baseball

MLB 14 The Show Says Baseball Is Better With Shareable Web Content Players make the case through video vignettes

Fans will agree to disagree, but baseball die-hards will never let go of their firm belief that America's favorite pastime is the best out there. Capitalizing on that fanaticism, Sony…

June 25, 2014, 12:18 PM EDT

Coldwell Banker Lets MLB Fans Peek Into Players' Homes CC Sabathia and Neil Walker open up their 'cribs'

Major League Baseball fans who want a more intimate look at players' lives can now digitally tour their homes, courtesy of a new video series presented by Coldwell Banker and…

May 14, 2014, 11:46 AM EDT

Robinson Cano's Aura Speaks for Him in First Spot for the Seattle Mariners Ex-Yankee eases into storied ad tradition

The Seattle Mariners considered Robinson Cano to be a heavenly catch this off-season, and there's a divine aura about him in the team's first ad with its $240 million second…

March 12, 2014, 11:08 AM EDT

Major League Baseball Is Trying Hard to Expand Its Fan Base With Social and Video Integrations Will other leagues emulate the Fan Cave experiment?

Major League Baseball and MTV are creating a glitzy field of dreams designed to lure the 12-34 demographic by fusing the game with popular culture in a highly immersive way.  Afrojack…

January 26, 2014, 8:57 PM EST

Big Papi's World Series Run Means a Cool Million in Ad Bucks And Pepto or Mylanta may go after BoSox relief pitcher, per analyst

Want to know who was the big winner in terms of ad dollars from the memorable, six-game World Series, which wrapped last night with the Boston Red Sox defeating the…

October 31, 2013, 12:57 PM EDT

Boston Blowout Doesn’t Put a Damper on World Series Ratings Fox scores as Sox takes Game 1

An unhittable Jon Lester and a bevvy of bearded batsmen may have turned Game 1 of the 2013 World Series into a blowout, but that didn’t seem to shake up…

October 24, 2013, 5:20 PM EDT

Sports Fans Slowly Move From TV to the Internet But only 9% pay for what they see

For sports fans, nothing beats the big screen, with 94 percent of fans watching sports on TV. However, digital media are gaining in popularity. Sixty three percent of fans went…

July 24, 2013, 9:36 AM EDT

The Social Sports Site That Aims to Win Over Madison Avenue LockerDome’s direct line to fans

Beyond the serious baseball fan, Jordan Swagerty isn’t exactly a household name. But thanks to an up-and-coming social sports site called LockerDome, many more of those who follow sports are…

June 25, 2013, 12:14 AM EDT

Baseball Legend Vin Scully Pinch Hits on Twitter Hall of Famer taking over @Dodgers for tonight's game against Yankees

Long before the Internet and ESPN put every pitch and hit in your face and at your fingertips, Vin Scully's voice was the tenor of American baseball. For decades, beginning with…

June 19, 2013, 6:28 PM EDT

MLB 'Fan Cave' Nerds Out Like Never Before With Fancy New High-Tech Toys Breakfast unveils 'Mission Control'

Here's a fun toy for obsessive baseball geeks: the new "Mission Control" installation at MLB's "Fan Cave" space in downtown New York. There, each year, a selection of the sport's…

March 27, 2013, 1:52 PM EDT

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