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Topic: Barton F. Graf 9000

GoDaddy Will Not Run a Super Bowl Ad for the First Time in 12 Years

Aims for 'more targeted brand of marketing'

After a controversial Super Bowl spot last year, GoDaddy will not be returning for Super Bowl 50 in February. It's part of the Web domain company's effort to reposition its…

GoDaddy Hires Its First Lead Creative Agency to Fuel Global Expansion

TBWA will target small business owners around the world

Looking to expand its domain beyond North America, GoDaddy has selected TBWA\Chiat\Day as its first lead creative agency. The Web domain company said it hired the agencys New York office after…

Roger Bova Helped Give Budweiser a New Look. What's He Planning at Barton F. Graf?

New head of design on his past triumphs and future challenges

Roger Bova was one of only three designers at Anomaly when he joined three and a half years ago. And while he grew the agency's design department into something much…

How Jessica Walsh and Gerry Graf Turn Data Into Art in Their Advertising

The benefits of playing, not thinking

CANNES, France—Two well-respected creatives preached the gospel of jumping in, and then letting go, as they described their personal process of making advertising at a Cannes Lions seminar presented by…

The Creative Guys Behind Those Bizarre Man-Mom Ads Will Now Tackle Pretzels and Chips

Barton F. Graf 9000 lands four Snyder's-Lance brands

The guys behind "What your mom would serve you if your mom were a man" for Mars' Combos are taking on pretzels and chips. Barton F. Graf 9000 creative chief Gerry…

GoDaddy Pulls Super Bowl Ad After Complaints About 'Puppy Mill' Humor

CEO says spot 'missed the mark,' but the brand has a backup plan

On the same day it released its 2015 Super Bowl ad online, GoDaddy quickly responded to a wave of criticism from dog advocates and said it would not air the…

After Years Away, Gerry Graf Returns to the Heaven and Hell of Making a Super Bowl Ad

Man behind the E*Trade monkey now tackles Go Daddy

Gerry Graf has made more than his share of Super Bowl commercials over the years while working at agencies like Goodby, Silverstein & Partners, BBDO and Saatchi & Saatchi. He's been…

Ad of the Day: Dead Mice Act Out Plays in the Strangest Pest-Control Spots Ever

Barton F. Graf's darkly comic 'Dead Mouse Theatre'

You'll laugh! You'll cry! You may cringe a bit, too. Barton F. Graf 9000's first campaign for Tomcat mouse-killing bait takes an off-off-off-Broadway approach with the introduction of "Dead Mouse Theatre."…

Here's Why Gerry Graf Is the Best Speaker During Advertising Week

Once again, the industry's class clown injects levity into all the serious talk

Just when you thought Advertising Week could not get more full of itself, along comes Gerry Graf. Graf, the founder of Barton F. Graf 9000 and genuine smartass, today used the occasion…

Barton F. Graf 9000 Wins GoDaddy After Creative Review

Deutsch, N.Y. was previous agency

GoDaddy has moved on from Deutsch New York, taking its creative business to Barton F. Graf 9000 after a review. Interpublic’s Deutsch did not participate in the search process and other…

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