Advertisement

Topic: Bartle Bogle Hegarty

Roster Shops Chase Global Smirnoff Brand

Incumbent JWT is expected to defend

Sources describe Diageo’s global review of its Smirnoff vodka brand as a roster shop affair. Longtime incumbent JWT is expected to defend. Global media spending on the brand was not immediately…

Even Home Intruders Get the Girl in Campaign for Axe's New Hair Products

Quite the first impression

'Tis the season for male-grooming brand extensions. Old Spice introduced its shaving gel last week. And now, Axe has updated its range of hair products for men. It's advertising them…

How BBH Perfected the Twist Ending for the Year's Best Beverage Ad

Careful clues for Robinsons

IDEA: Twist endings aren't always the best idea for commercials. Ads need staying power, and relying too much on a surprise can ruin them after the first viewing. BBH London…

Two Friends Are Not Quite Who They Appear in Touching British Juice Ad

BBH spot's adorable twist ending

I'll admit to not seeing the twist ending coming in this evocative new spot by BBH London for fruit-drink brand Robinsons. You could quibble with the end lines, perhaps—and here's…

One Small Schtup for Man, One Giant Leap for Axe's Astronaut Campaign

Hero crash-lands in woman's driveway

Dude's got the right stuff! Talk about a payload specialist! No "Houston, we've got a problem" for this rocket jockey! Etc.! BBH London and Blink director Tom Tagholm score with…

BBH Names Communications Planning Chief

Cole rises from strategy director role

A key player in Bartle Bogle Hegarty's recent Sony PlayStation win is assuming a bigger role. Julian Cole, a strategy director at the New York shop, is now head of communications…

Deutsch LA Creative Chief Hunter Exits

Joined agency two years ago from TBWA\London

Mark Hunter, the chief creative officer at Deutsch LA, is out at the agency he joined in January 2011, sources have confirmed. Deutsch executives could not be reached for comment and…

Carat Wins Sony PlayStation Media

Business shifts from Deutsch LA

Just three weeks after Sony PlayStation shifted its creative business to Bartle Bogle Hegarty, the marketer is moving its media planning and buying to Carat, sources said. The shift came after…

Four Shops Vie for Sony PlayStation

Final pitches are just a few weeks away

About five years after hiring Deutsch/LA as its lead agency, the company is considering a change. The incumbent is defending its turf against three other shops; sources identified them as…

Ad of the Day: Axe

Firemen are hot, but astronauts are hotter, says the brand, which plans to send 22 people into space

On the list of sexy male professions, fireman is a perennial top pick. Just ask any male stripper (or the audience at Magic Mike). But according to Axe, the maker…

Advertisement