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Topic: Bartle Bogle Hegarty

You Need More Than Great Ads to Win at Cannes

Agencies get quirky in their video entries

Some recent case-study videos have become just as creative—sometimes more so—than the campaigns they tout. As award show entry numbers swell—the Cannes Lions festival got 37,427 submissions this year, up…

Bartle Bogle Hegarty Adds New Chief Global Growth Officer

Michael Densmore joins from McKinney next week

Bartle Bogle Hegarty has cast a new role at the agency with an executive from McKinney.   Michael Densmore, chief marketing officer at McKinney, will become the chief global growth officer…

TBWA Names a New Creative Chief for L.A.

Insider Stephen Butler succeeds John Norman

After first looking outside, TBWA\Chiat\Day has filled the top creative role in its Playa del Rey, Calif. office with insider Stephen Butler. The chief creative officer position had been vacant since…

BBH's David Kolbusz Heads to Wieden + Kennedy

Fills one of the top ecd roles in New York

David Kolbusz, the Bartle Bogle Hegarty creative leader that TBWA\Chiat\Day tried to recruit, has landed at Wieden + Kennedy instead. TBWA\C\D sought Kolbusz to help lead its office in Playa del…

John Hegarty's 5 Most Provocative Thoughts About Creativity

'Bollocks to failure,' says the BBH co-founder

John Hegarty is an advertising icon, as co-founder and creative leader of Bartle Bogle Hegarty. And with that comes many honors, like getting inducted into the American Advertising Federation Hall…

British Airways Expands Its Relationship With BBH

Shop adds loyalty, digital marketing responsibilities

Bartle Bogle Hegarty retained its creative lead on British Airways and added responsibility for loyalty and digital marketing. BBH is teaming with Simon Hall and Warren Moore, current owners of London…

TBWA Recasts Again Atop Its Creative Department in L.A.

BBH's David Kolbusz reportedly in talks to partner with Stephen Butler

For the second time in as many years, TBWA is recasting at the top of the creative department of its largest office, according to sources. David Kolbusz, a partner and deputy…

BBH, PHD Take Global Lead on Newell Rubbermaid

Creative, media consolidation affects dozens of agencies

Newell Rubbermaid is consolidating its lead global agency roles for advertising and media buying. Bartle Bogle Hegarty will lead creative for the conglomerate out of its New York office, with help from the…

What Paul Venables Learned from Maya Angelou

Creative chiefs compare notes on how to lead

Being a creative leader means taking a bullet for an underling and identifying other leaders. Rarely does the job involve actually making ads, but it’s healthy to do a bit…

Lufthansa, British Airways Launch Global Reviews

Media account and creative business, respectively

Summer suddenly feels like airline review season. Just as Lufthansa confirmed a global review of its media business, British Airways acknowledged that it is reviewing its global creative account. Mindshare is…

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