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Topic: Bartle Bogle Hegarty

Chobani Narrows Agency Review Four finalists make the cut

Chobani has cut participants in its agency review to four finalists: Wieden+Kennedy, Droga5, The Martin Agency and Bartle Bogle Hegarty. The finalists will be briefed this week at the Greek yogurt…

July 29, 2013, 2:44 PM EDT

Martin Agency Finds New Business Chief at BBH New hire starts in 3 weeks

The Martin Agency has filled its top business development role with an executive from Bartle Bogle Hegarty. Julie Levin, head of business development at BBH in New York, becomes chief growth…

July 15, 2013, 11:27 AM EDT

The World's Best Commercials, 2012-13 See the top 21 winners in Film and Film Craft from Cannes

It was a long haul of judging for Sir John Hegarty, Joe Pytka and their jury teams at the Cannes Lions International Festival of Creativity last week. Hegarty's Film Lions jury…

June 25, 2013, 8:59 AM EDT

Roster Shops Chase Global Smirnoff Brand Incumbent JWT is expected to defend

Sources describe Diageo’s global review of its Smirnoff vodka brand as a roster shop affair. Longtime incumbent JWT is expected to defend. Global media spending on the brand was not immediately…

June 5, 2013, 1:31 PM EDT

Even Home Intruders Get the Girl in Campaign for Axe's New Hair Products Quite the first impression

'Tis the season for male-grooming brand extensions. Old Spice introduced its shaving gel last week. And now, Axe has updated its range of hair products for men. It's advertising them…

May 20, 2013, 12:55 PM EDT

How BBH Perfected the Twist Ending for the Year's Best Beverage Ad Careful clues for Robinsons

IDEA: Twist endings aren't always the best idea for commercials. Ads need staying power, and relying too much on a surprise can ruin them after the first viewing. BBH London…

May 13, 2013, 10:25 PM EDT

Two Friends Are Not Quite Who They Appear in Touching British Juice Ad BBH spot's adorable twist ending

I'll admit to not seeing the twist ending coming in this evocative new spot by BBH London for fruit-drink brand Robinsons. You could quibble with the end lines, perhaps—and here's…

May 3, 2013, 11:15 AM EDT

One Small Schtup for Man, One Giant Leap for Axe's Astronaut Campaign Hero crash-lands in woman's driveway

Dude's got the right stuff! Talk about a payload specialist! No "Houston, we've got a problem" for this rocket jockey! Etc.! BBH London and Blink director Tom Tagholm score with…

April 22, 2013, 9:37 AM EDT

BBH Names Communications Planning Chief Cole rises from strategy director role

A key player in Bartle Bogle Hegarty's recent Sony PlayStation win is assuming a bigger role. Julian Cole, a strategy director at the New York shop, is now head of communications…

March 28, 2013, 12:05 PM EDT

Deutsch LA Creative Chief Hunter Exits Joined agency two years ago from TBWA\London

Mark Hunter, the chief creative officer at Deutsch LA, is out at the agency he joined in January 2011, sources have confirmed. Deutsch executives could not be reached for comment and…

March 19, 2013, 8:21 PM EDT

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