Topic: Bartle Bogle Hegarty
In today's world of 7 billion people, you rarely see ad campaigns that encourage people to fire up the baby cannon. However, Singapore has a low birthrate. So, to goose…
IDEA: For its new Axe spot, BBH in New York wanted to dramatize the idea of the girl who got away—and warn its young customers not to let it happen…
There are only so many gigantic soda brands that can really be the beverage of nonconformists. And by so many, we mean zero. Dr Pepper has long cast itself as the…
Lauren Luke is an expert at covering things up—which is why she's the perfect spokeswoman for a campaign urging the opposite when it comes to domestic violence. Luke, 30, is a…
IDEA: To launch Justin Bieber's second fragrance for girls, called Girlfriend, his manager's marketing company could have spent millions on a traditional media rollout. "But why?" said Brad Haugen, CMO…
CANNES, France—The aspiring comedy duo of Sir John Hegarty and Dan Wieden took an audience through some of their agencies' most notable work here on Friday morning, telling stories of…
CANNES, France—Just weeks before the London Olympics, ad agency BBH got Britain on the board at Cannes Lions here Tuesday, winning the Grand Prix in Creative Effectiveness for its Axe…
A British KFC ad from 2005 in which call-center drones sing with their mouths full, which we covered way back in the wayback, got more complaints than any other ad…
The skeptics were right. Months after several agencies declined an opportunity to pitch Mini Cooper's U.S. advertising account—thinking that incumbent Butler, Shine, Stern & Partners was a lock to retain the…
Foodie culture is everywhere—even at 30,000 feet. British Airways is capitalizing on the slow creep of culinary obsession with a new ad campaign called "Height Cuisine" from BBH New York focused…
