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Topic: Bartle Bogle Hegarty

Roster Shops Chase Global Smirnoff Brand Incumbent JWT is expected to defend

Sources describe Diageo’s global review of its Smirnoff vodka brand as a roster shop affair. Longtime incumbent JWT is expected to defend. Global media spending on the brand was not immediately…

June 5, 2013, 1:31 PM EDT

Even Home Intruders Get the Girl in Campaign for Axe's New Hair Products Quite the first impression

'Tis the season for male-grooming brand extensions. Old Spice introduced its shaving gel last week. And now, Axe has updated its range of hair products for men. It's advertising them…

May 20, 2013, 12:55 PM EDT

How BBH Perfected the Twist Ending for the Year's Best Beverage Ad Careful clues for Robinsons

IDEA: Twist endings aren't always the best idea for commercials. Ads need staying power, and relying too much on a surprise can ruin them after the first viewing. BBH London…

May 13, 2013, 10:25 PM EDT

Two Friends Are Not Quite Who They Appear in Touching British Juice Ad BBH spot's adorable twist ending

I'll admit to not seeing the twist ending coming in this evocative new spot by BBH London for fruit-drink brand Robinsons. You could quibble with the end lines, perhaps—and here's…

May 3, 2013, 11:15 AM EDT

One Small Schtup for Man, One Giant Leap for Axe's Astronaut Campaign Hero crash-lands in woman's driveway

Dude's got the right stuff! Talk about a payload specialist! No "Houston, we've got a problem" for this rocket jockey! Etc.! BBH London and Blink director Tom Tagholm score with…

April 22, 2013, 9:37 AM EDT

BBH Names Communications Planning Chief Cole rises from strategy director role

A key player in Bartle Bogle Hegarty's recent Sony PlayStation win is assuming a bigger role. Julian Cole, a strategy director at the New York shop, is now head of communications…

March 28, 2013, 12:05 PM EDT

Deutsch LA Creative Chief Hunter Exits Joined agency two years ago from TBWA\London

Mark Hunter, the chief creative officer at Deutsch LA, is out at the agency he joined in January 2011, sources have confirmed. Deutsch executives could not be reached for comment and…

March 19, 2013, 8:21 PM EDT

Carat Wins Sony PlayStation Media Business shifts from Deutsch LA

Just three weeks after Sony PlayStation shifted its creative business to Bartle Bogle Hegarty, the marketer is moving its media planning and buying to Carat, sources said. The shift came after…

February 25, 2013, 11:39 AM EST

Four Shops Vie for Sony PlayStation Final pitches are just a few weeks away

About five years after hiring Deutsch/LA as its lead agency, the company is considering a change. The incumbent is defending its turf against three other shops; sources identified them as…

January 11, 2013, 2:46 PM EST

Ad of the Day: Axe Firemen are hot, but astronauts are hotter, says the brand, which plans to send 22 people into space

On the list of sexy male professions, fireman is a perennial top pick. Just ask any male stripper (or the audience at Magic Mike). But according to Axe, the maker…

January 11, 2013, 11:02 AM EST

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