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Topic: Bartle Bogle Hegarty

TBWA Recasts Again Atop Its Creative Department in L.A. BBH's David Kolbusz reportedly in talks to partner with Stephen Butler

For the second time in as many years, TBWA is recasting at the top of the creative department of its largest office, according to sources. David Kolbusz, a partner and deputy…

February 16, 2014, 12:31 PM EST

BBH, PHD Take Global Lead on Newell Rubbermaid Creative, media consolidation affects dozens of agencies

Newell Rubbermaid is consolidating its lead global agency roles for advertising and media buying. Bartle Bogle Hegarty will lead creative for the conglomerate out of its New York office, with help from the…

October 3, 2013, 7:06 PM EDT

What Paul Venables Learned from Maya Angelou Creative chiefs compare notes on how to lead

Being a creative leader means taking a bullet for an underling and identifying other leaders. Rarely does the job involve actually making ads, but it’s healthy to do a bit…

September 24, 2013, 1:57 PM EDT

Lufthansa, British Airways Launch Global Reviews Media account and creative business, respectively

Summer suddenly feels like airline review season. Just as Lufthansa confirmed a global review of its media business, British Airways acknowledged that it is reviewing its global creative account. Mindshare is…

August 16, 2013, 12:16 PM EDT

Chobani Narrows Agency Review Four finalists make the cut

Chobani has cut participants in its agency review to four finalists: Wieden+Kennedy, Droga5, The Martin Agency and Bartle Bogle Hegarty. The finalists will be briefed this week at the Greek yogurt…

July 29, 2013, 2:44 PM EDT

Martin Agency Finds New Business Chief at BBH New hire starts in 3 weeks

The Martin Agency has filled its top business development role with an executive from Bartle Bogle Hegarty. Julie Levin, head of business development at BBH in New York, becomes chief growth…

July 15, 2013, 11:27 AM EDT

The World's Best Commercials, 2012-13 See the top 21 winners in Film and Film Craft from Cannes

It was a long haul of judging for Sir John Hegarty, Joe Pytka and their jury teams at the Cannes Lions International Festival of Creativity last week. Hegarty's Film Lions jury…

June 25, 2013, 8:59 AM EDT

Roster Shops Chase Global Smirnoff Brand Incumbent JWT is expected to defend

Sources describe Diageo’s global review of its Smirnoff vodka brand as a roster shop affair. Longtime incumbent JWT is expected to defend. Global media spending on the brand was not immediately…

June 5, 2013, 1:31 PM EDT

Even Home Intruders Get the Girl in Campaign for Axe's New Hair Products Quite the first impression

'Tis the season for male-grooming brand extensions. Old Spice introduced its shaving gel last week. And now, Axe has updated its range of hair products for men. It's advertising them…

May 20, 2013, 12:55 PM EDT

How BBH Perfected the Twist Ending for the Year's Best Beverage Ad Careful clues for Robinsons

IDEA: Twist endings aren't always the best idea for commercials. Ads need staying power, and relying too much on a surprise can ruin them after the first viewing. BBH London…

May 13, 2013, 10:25 PM EDT

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