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Topic: Barnes & Noble

5 Products That Could Become as Popular as Adult Coloring Books

From craft kits to yarn-wrapped letters

As consumers look for ways to relieve stress through creativity, adult coloring books have taken the nation by storm, populating Amazon's list of best-selling books and popping up in marketing…

Ad of the Day: Lady Gaga, Tony Bennett Star in Barnes & Noble's Charming Holiday Ad

Baby, it's cold outside

Tony Bennett and Lady Gaga make goo-goo eyes at each other and croon "Baby, It's Cold Outside" in this amiable holiday spot for Barnes & Noble. "Tony and Gaga are a…

Facebook, Twitter and YouTube Have Different Mobile Ad Strengths

Notable marketers riff at a roundtable event

A quartet of panelists speaking about audience targeting at the Mobile Media Upfront this week essentially agreed that Facebook, Twitter and Google/YouTube are going to continue attracting more brand dollars…

RIP Nook HD

Barnes & Noble will halt production of tablets amid low sales, heavy competition

Barnes & Noble will cease manufacturing its Nook HD and Nook HD+ tablets, bowing out of a tablet market dominated by Apple, Amazon and Google. In the last fiscal year, Barnes…

JCPenney One of 10 Brands Predicted to Die in Next Year

Volvo, WNBA, Martha Stewart Living, Nook also named

As new brands are brought to life in the evolution of various verticals, others will inevitably give up the ghost. While obsolesence related to industrial shifts is the No. 1…

Microsoft Would Reportedly Pay $1 Billion for Nook's Digital Assets

Company plans to discontinue its Android tablets

Microsoft is willing to pay $1 billion for Nook Media's digital assets, Tech Crunch reported, citing internal company documents. Since the story broke early today, Barnes & Noble shares jumped 18…

Pinterest App Debuts on Nook

Tablet maker amps up app offerings to compete with Apple, Google Play

Pinterest is now available from Barnes & Noble's curated app store, and the app will come preinstalled on the Nook tablet like Twitter and Facebook are, according to MediaBistro. The new…

What Bookstore Closings Mean for Niche Mags

A shift to farm stands, home improvement stores, QVC

First Borders goes away, and now Barnes & Noble has said it would close one-third of its stores over the next decade, or about 20 locations per year. While it’s…

Tylenol Recovers

Pain reliever, Barnes & Noble, Ensure, top YouGov BrandIndex gainers

After years of recalls and plant shutdowns, the pain reliever’s reputation bounced back, landing it at the top of YouGov BrandIndex’s list of brand gainers for the month of May. Barnes & Noble…

Ad of the Day: Nook

Mullen crafts pleasingly simple set pieces for the Barnes & Noble e-reader

Escape into a corner, and get wrapped up in a great book. That's always been the message implied by the name of Barnes & Noble's Nook e-reader. It might not be…

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