Topic: Barilla

Barilla Plans More 'Inclusive' Ads Following Chairman's Anti-Gay Comments Backlash 'helped open our eyes and ears'

Better late than never? Six weeks after its chairman's anti-gay comments provoked consumer backlash worldwide, Italian pasta maker Barilla says it is taking steps to show it has learned from the…

November 5, 2013, 7:27 AM EST

Bertolli Makes the Most of Barilla Chairman's Anti-Gay Comments Pro-gay posts in social media

Barilla is struggling enough this week without its competitors piling on. But Bertolli doesn't care. Seizing on comments made by Barilla's chairman about how the company would never put gay…

September 27, 2013, 12:23 PM EDT

Barilla Chairman Vows Never to Make Ads Featuring Gay People Pasta maker draws fire, attempts to apologize

In recent years, LGBT imagery has been increasingly appearing in mainstream ads for major marketers. Italian pasta brand Barilla has apparently missed the memo. The company is drawing calls for…

September 26, 2013, 3:52 PM EDT