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Topic: Barclaycard

4 Brands Unplugged for Earth Day to Brainstorm—Vote for Their Best Ideas Choose between Philips, Reckitt Benckiser, Barclaycard, Coty

Ad agency Iris Worldwide yesterday invited clients to come to its downtown New York office to come up with marketing ideas the old-fashioned way—no Web, no email, no smartphone, no…

April 23, 2014, 4:09 PM EDT

The Spot: Toy Overload Paying for a gift is a lot easier than choosing one in BBH's Christmas ad for Barclaycard

IDEA: It's no secret that holiday shopping, particularly offline, can be hell. Britain's Barclaycard, a credit- and debit-card company, doesn't claim to ease all the pain—just a portion of it.…

November 27, 2012, 4:09 AM EST

Barclaycard: Facebook Ads Outperformed Display, Search Social network buy had 163 percent higher clickthrough rate

Barclaycard launched a sweeping campaign last November to promote its NFL Extra Points card. The digital media buy included search and display ads on more than a dozen digital media…

June 20, 2012, 5:43 PM EDT

Facebook, comScore Say Facebook Marketing Doesn't Suck Heralds end of social network's quiet period

When Facebook filed to go public back in February, it simultaneously unveiled its advertising revenue for the first time and lost the ability to publicly discuss those numbers or refute…

June 12, 2012, 4:15 PM EDT

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