Topic: Barclaycard
Type
The Spot: Toy Overload
Paying for a gift is a lot easier than choosing one in BBH's Christmas ad for Barclaycard
IDEA: It's no secret that holiday shopping, particularly offline, can be hell. Britain's Barclaycard, a credit- and debit-card company, doesn't claim to ease all the pain—just a portion of it.…
Barclaycard: Facebook Ads Outperformed Display, Search
Social network buy had 163 percent higher clickthrough rate
Barclaycard launched a sweeping campaign last November to promote its NFL Extra Points card. The digital media buy included search and display ads on more than a dozen digital media…
Facebook, comScore Say Facebook Marketing Doesn't Suck
Heralds end of social network's quiet period
When Facebook filed to go public back in February, it simultaneously unveiled its advertising revenue for the first time and lost the ability to publicly discuss those numbers or refute…
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