Topic: Barbie

Mattel Wins Praise for Having a Boy in This Barbie Ad, but There's More to the Story

Moschino Barbie's lauded spot is a 'fauxmercial'

The Moschino Barbie, a collector's edition Barbie doll featuring clothes designed by the  Moschino fashion label, is already sold out. But that didn't stop Moschino and Mattel from making an…

This Week's Must-Haves: a Smart Little Droid You Can Guide With Your Voice or Phone

Plus, a connected Barbie that’s a bit controversial

This week, Adweek is highlighting a WiFi-connected Barbie, video-streaming drone, pet fitness tracker and more. Take a look! 

Artist Fixes Bratz Dolls by Turning Them Into Iconic, Inspiring Women

Malala Yousafzai and J.K. Rowling, among others

Bratz Dolls, the polarizing children's toys known for their heavy makeup, pouty lips, and ability to give sensible adults a general feeling of discomfort, have just gotten a makeover. And…

Ad of the Day: Girls Become Professionals Ahead of Their Time in Barbie's Cool New Ad

BBDO joins the effort to get parents to re-evaluate the brand

Empowering isn't the first word that comes to mind when you think of Barbie. That's especially been the case over the past decade, as consumers have voiced problems with the…

Barbie Just Got a Whole Lot More Diverse With Its 23 New Fashionista Dolls

Eight different skin tones and more

Barbie, the iconic doll we either love or hate—or love to hate—is finally getting more diverse. Better late than never, I guess. The Barbie Fashionista line features 23 new dolls with…

'Unboxing' YouTube Marketers Are Accused of Tricking Kids

Brouhaha rises over clips of fun toys

The YouTube Kids app can sometimes feel like a shopping channel, with videos upon videos of kids unboxing toys. The clips star pitch-kids who have mastered the art of the…

These 10 Toy Brands Are Winning Social Media For The Holidays

Lego and Monster High play big on Facebook and Twitter

What holiday toys generate the best social media buzz? To find out, Brand Chorus analyzed the biggest sellers from online retailers Amazon, Toys "R" Us and Target to create a…

Meet the Doll That's Proportioned Like a Real Woman, and Comes With 'Imperfection' Stickers

Cellulite, moles, grass stains and more

She's just like the iconic Barbie, but normal. The Lammily doll has the proportions of an average 19-year-old woman's body, based on data from the CDC—unlike the Barbie doll, whose proportions…

Entrepreneur Barbie Is on LinkedIn, and She's Already Way More Connected Than You

But is she good for girls?

The newest high-profile member on LinkedIn probably isn't going to write you a recommendation or endorse you for your propensity for tweeting anytime soon. Probably because she's plastic and can't…

Mattel Experiment Tries to Show That Barbie Isn't as Evil as You Think

How do kids really play with her, anyway?

If you asked a group of women over 25 to name some toys they played with as kids, Barbie would certainly come up. Less so now if you asked a…