Moschino Barbie's lauded spot is a 'fauxmercial'
By David Kiefaber on Nov. 18, 2015 - 4:00 PM EST
The Moschino Barbie, a collector's edition Barbie doll featuring clothes designed by the Moschino fashion label, is already sold out. But that didn't stop Moschino and Mattel from making an…
Plus, a connected Barbie that’s a bit controversial
By Emma Bazilian on Nov. 3, 2015 - 6:28 PM EST
This week, Adweek is highlighting a WiFi-connected Barbie, video-streaming drone, pet fitness tracker and more. Take a look!
Malala Yousafzai and J.K. Rowling, among others
By Roo Ciambriello on Oct. 16, 2015 - 12:33 PM EDT
Bratz Dolls, the polarizing children's toys known for their heavy makeup, pouty lips, and ability to give sensible adults a general feeling of discomfort, have just gotten a makeover. And…
BBDO joins the effort to get parents to re-evaluate the brand
By Kristina Monllos on Oct. 9, 2015 - 11:27 AM EDT
Empowering isn't the first word that comes to mind when you think of Barbie. That's especially been the case over the past decade, as consumers have voiced problems with the…
Eight different skin tones and more
By Roo Ciambriello on Jun. 12, 2015 - 9:22 AM EDT
Barbie, the iconic doll we either love or hate—or love to hate—is finally getting more diverse. Better late than never, I guess. The Barbie Fashionista line features 23 new dolls with…
Brouhaha rises over clips of fun toys
By Garett Sloane on May. 22, 2015 - 3:00 PM EDT
The YouTube Kids app can sometimes feel like a shopping channel, with videos upon videos of kids unboxing toys. The clips star pitch-kids who have mastered the art of the…
Lego and Monster High play big on Facebook and Twitter
By Christopher Heine on Dec. 16, 2014 - 7:08 AM EST
What holiday toys generate the best social media buzz? To find out, Brand Chorus analyzed the biggest sellers from online retailers Amazon, Toys "R" Us and Target to create a…
Cellulite, moles, grass stains and more
By Roo Ciambriello on Nov. 20, 2014 - 8:40 AM EST
She's just like the iconic Barbie, but normal. The Lammily doll has the proportions of an average 19-year-old woman's body, based on data from the CDC—unlike the Barbie doll, whose proportions…
But is she good for girls?
By Roo Ciambriello on Jul. 3, 2014 - 9:49 AM EDT
The newest high-profile member on LinkedIn probably isn't going to write you a recommendation or endorse you for your propensity for tweeting anytime soon. Probably because she's plastic and can't…
How do kids really play with her, anyway?
By Roo Ciambriello on May. 21, 2014 - 8:47 AM EDT
If you asked a group of women over 25 to name some toys they played with as kids, Barbie would certainly come up. Less so now if you asked a…