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Topic: Barbie

Infographic: Is a Barbie Body Possible? How the Mattel doll shapes up against real women

Four out of five 10-year-olds say that they're afraid of being fat; 42 percent of girls in first through third grade wish they were thinner; half of girls aged 9…

May 1, 2013, 11:58 AM EDT

How Lego Became the Most Valuable Toy Company in the World A bucketload of license deals

“Guys, please don’t take pictures of that,” said the publicist ushering journalists around Lego’s booth at this past February’s Toy Fair in New York. Indeed, several little configurations of plastic…

April 15, 2013, 10:09 PM EDT

Barbie Malibu Dreamhouse Listed for $25 Million on Real-Estate Site Trulia helps out with Mattel campaign

If you're looking for real estate in Malibu, you'll find one very famous single-family home currented listed on Trulia.com. It has only one bedroom, and the furnishings look almost uniformly…

February 12, 2013, 4:14 PM EST

Famous Brand Logos Redesigned for the Zombie Apocalypse Rotten project for Halloween

When the zombies take over, naturally they're going to have a lot of brand-identity work to do—swapping out healthy-looking corporate logos and replacing them with stinking, rotten, corpse-infested ones. In…

October 31, 2012, 10:24 AM EDT

Ad of the Day: Barbie Mattel opens the giant pink doors of its signature doll's dream closet in a new global brand campaign

What happens when you play with Barbie? Option one: You get strange looks from the other people on the subway. Option two: Your child is mildly entertained for approximately 7-10 minutes.…

February 9, 2012, 1:30 PM EST

First-Ever Barbie Spot From 1959 Is So Sweet and Innocent. Isn't It?

We've seen some crazy ads with Barbie (and Barbie-style) dolls lately—David Lynch's nutso coffee spot, and Wieden + Kennedy's Gaga-like dance number for Nokia. So, let's go back to basics…

June 23, 2011, 4:45 PM EDT

Ken Tells Barbie to Stop Killing Trees Greenpeace campaign targets Mattel

Mattel employees were treated to a spectacle yesterday at the company’s California headquarters. Greenpeace activists clad in outfits Barbie would be proud of rappelled down the side of Mattel’s 15-story…

June 8, 2011, 3:09 AM EDT

Barbie can't resist Ken's co-branded wooing

Ken and Barbie started dating in 1961, but after 43 years together, the Mattel dolls split on Valentines Day 2004. Not skipping a beat, Barbie quickly hooked up with Blaine,…

February 14, 2011, 11:35 AM EST

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