Saluting marketing's best and brightest
By Robert Klara on Aug. 22, 2016 - 2:19 PM EDT
Adweek is pleased to announce the winners of its annual Brand Genius Awards. Now in their 27th year, the awards recognize the talented men and women behind the most inventive,…
So why are we just starting to see them now?
By Susan Wojcicki on Apr. 24, 2016 - 8:16 PM EDT
I 'll make believe that I am you," the girl says to the doll. With those seven words, Mattel introduced the world to Barbie, America's first fashion doll. The original…
Are automated messaging platforms the new customer service reps?
By Marty Swant on Apr. 3, 2016 - 8:12 PM EDT
Richard Smullen says a painfully long wait for a Delta Air Lines customer service rep inspired him to join the world of artificial intelligence. One night about a year ago, having…
Eat your heart out, Ken
By Angela Natividad on Feb. 5, 2016 - 10:21 AM EST
And the Blue Steel delights just keep on coming. Following a Fiat appearance, a bespoke perfume ad campaign and a stunning promotional debut for Zoolander No. 2 on Valentino's catwalk, Derek Zoolander—played by…
Big-name talent for a big change
By Tim Nudd on Jan. 28, 2016 - 3:43 PM EST
There's been a lot of debate today about Barbie's introduction of curvy, tall and petite dolls to go with the original, and whether the Mattel makeover represents real progress in…
Mattel change was a long time coming
By Roo Ciambriello on Jan. 28, 2016 - 12:29 PM EST
After 50 years of sporting an oft-criticized combo of thin waist, thin limbs and large breasts, Barbie finally has a new body. Actually, a few new bodies. The new Barbie Fashionistas…
2015's big laughs and bold ideas
By Patrick Coffee on Dec. 6, 2015 - 7:29 PM EST
From classic hilarity to emotional lifetimes lived in three minutes or less, BBDO's wide spectrum of top-quality work in 2015 is largely what earned the storied shop its status as…
Humility, hard work, stellar ads and joyous clients
By Patrick Coffee on Dec. 6, 2015 - 7:28 PM EST
We don't know what's going to happen, but we know it's going to be interesting." That quote from BBDO New York chief creative officer Greg Hahn embodies his agency's approach…
Moschino Barbie's lauded spot is a 'fauxmercial'
By David Kiefaber on Nov. 18, 2015 - 4:00 PM EST
The Moschino Barbie, a collector's edition Barbie doll featuring clothes designed by the Moschino fashion label, is already sold out. But that didn't stop Moschino and Mattel from making an…
Plus, a connected Barbie that’s a bit controversial
By Emma Bazilian on Nov. 3, 2015 - 6:28 PM EST
This week, Adweek is highlighting a WiFi-connected Barbie, video-streaming drone, pet fitness tracker and more. Take a look!