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Topic: Barbie

Ads That Empower Women Don’t Just Break Stereotypes—They’re Also Effective

So why are we just starting to see them now?

I 'll make believe that I am you," the girl says to the doll. With those seven words, Mattel introduced the world to Barbie, America's first fashion doll. The original…

Why Brands From Barbie to Uber Are So Hot on Chatbots

Are automated messaging platforms the new customer service reps?

Richard Smullen says a painfully long wait for a Delta Air Lines customer service rep inspired him to join the world of artificial intelligence. One night about a year ago, having…

Zoolander Crashes Barbie's Instagram and Teaches Her How to Do the Blue Steel

Eat your heart out, Ken

And the Blue Steel delights just keep on coming. Following a Fiat appearance, a bespoke perfume ad campaign and a stunning promotional debut for Zoolander No. 2 on Valentino's catwalk, Derek Zoolander—played by…

This Ad About Barbie's New Makeover Is Rory Kennedy's First as a Commercial Director

Big-name talent for a big change

There's been a lot of debate today about Barbie's introduction of curvy, tall and petite dolls to go with the original, and whether the Mattel makeover represents real progress in…

Barbie Suddenly Looks (More) Normal, Right in Line With the Marketing Zeitgeist

Mattel change was a long time coming

After 50 years of sporting an oft-criticized combo of thin waist, thin limbs and large breasts, Barbie finally has a new body. Actually, a few new bodies. The new Barbie Fashionistas…

10 Hilarious and Touching Ads That Show Why BBDO Was Our U.S. Agency of the Year

2015's big laughs and bold ideas

From classic hilarity to emotional lifetimes lived in three minutes or less, BBDO's wide spectrum of top-quality work in 2015 is largely what earned the storied shop its status as…

U.S. Agency of the Year: BBDO Was 2015's Unstoppable Creative Juggernaut

Humility, hard work, stellar ads and joyous clients

We don't know what's going to happen, but we know it's going to be interesting." That quote from BBDO New York chief creative officer Greg Hahn embodies his agency's approach…

Mattel Wins Praise for Having a Boy in This Barbie Ad, but There's More to the Story

Moschino Barbie's lauded spot is a 'fauxmercial'

The Moschino Barbie, a collector's edition Barbie doll featuring clothes designed by the  Moschino fashion label, is already sold out. But that didn't stop Moschino and Mattel from making an…

This Week's Must-Haves: a Smart Little Droid You Can Guide With Your Voice or Phone

Plus, a connected Barbie that’s a bit controversial

This week, Adweek is highlighting a WiFi-connected Barbie, video-streaming drone, pet fitness tracker and more. Take a look! 

Artist Fixes Bratz Dolls by Turning Them Into Iconic, Inspiring Women

Malala Yousafzai and J.K. Rowling, among others

Bratz Dolls, the polarizing children's toys known for their heavy makeup, pouty lips, and ability to give sensible adults a general feeling of discomfort, have just gotten a makeover. And…

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