Topic: Barb Rechterman

GoDaddy CMO Says Super Bowl Spot Puts a New Twist on Puppy Advertising

Swaps scandalous for cute

A cuddly puppy is a tried-and-true subject for Super Bowl ads. It worked for Budweiser last year, and Doritos enlisted canines in its 2012 campaign. This year, GoDaddy has cast…

Social to Play Second String on Game Day

Marketers debate value of Twitter, Facebook in Super Bowl mix

While Facebook and Twitter are increasingly becoming an integral part of the Super Bowl marketing mix, there is a growing debate over their true value and effectiveness beyond generating buzz. After…