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Topic: Barack Obama

Data Points: Responsible Youth

Gen Y is exercising its political activism—at the cash register

Despite being portrayed by some as entitled and lazy, Gen Y really, really wants to make the world a better place. That’s the conclusion of the Intelligence Group, the research…

Romney-Obama Tilt Draws 65.6 Million Viewers

NBC, ABC, Twitter among the night's biggest winners

The clear winner of presidential debate No. 2: television. Last night’s town hall debate between President Barack Obama and former Massachusetts Gov. Mitt Romney drew an average 65.6 million viewers on…

Negative Spin Ups Doc's Draw

2016's marketers funnel critical outrage into box office mega-hit

The marketers behind 2016: Obama’s America knew the ultra-conservative documentary would ignite a firestorm of criticism—and embraced it wholeheartedly. The unorthodox strategy helped to draw a whopping $33 million at the…

Infographic: 24 Hours After Debate, Romney Sees Social Boost

Republican challenger saw biggest spike on Facebook

By this time in the campaign, most everything that can be said about social media's impact on the 2012 presidential election has been said, written, reblogged and, of course, tweeted.…

Top 10 Commercials of the Week: Sept. 28 - Oct. 5

H&M gets weird, Google gets wet, and Expedia comes out strongly in favor of gay marriage

This week, Luvs dipped its toe in controversy with a spot about breastfeeding in public, beer companies beat around the bush with pitches that subtly sold their brews, and Cartoon Network…

ABC Wins Hump Day Comedy Showdown

Network earns some chuckles in a night dominated by presidential debate

Viewers didn’t exactly roll out the welcome wagon for ABC’s The Neighbors, as the absurdist aliens-among-us comedy was given the cold shoulder in its time-period premiere. After getting a huge rocket…

Clint Rocks Mitt as Democrats Dominate YouTube Convention Wars

Pew study helps illustrate a tough month for Romney

If you're looking for more proof as to just how bad this month has been for the Romney campaign and its message machine, some newly released data points to a…

Preparing for the Political Ad Push

Some campaign spots bumped for PACs as the battle for TV ad inventory heats up

Between now and Nov. 6, there will be nowhere to hide from the onslaught of political advertising set to hit more than $3.3 billion on TV. Behind the scenes at…

Samsung Looks to Steal iPhone Thunder on Twitter

Brands use Promoted Tweets to hijack buzz

For users, Twitter’s all about the moment. For marketers, Twitter’s increasingly about hijacking the moment from competitors through the social site’s Promoted Tweet ads. That’s why it will be worth…

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