Topic: Barack Obama

Negative Spin Ups Doc's Draw 2016's marketers funnel critical outrage into box office mega-hit

The marketers behind 2016: Obama’s America knew the ultra-conservative documentary would ignite a firestorm of criticism—and embraced it wholeheartedly. The unorthodox strategy helped to draw a whopping $33 million at the…

October 9, 2012, 6:14 AM EDT

Infographic: 24 Hours After Debate, Romney Sees Social Boost Republican challenger saw biggest spike on Facebook

By this time in the campaign, most everything that can be said about social media's impact on the 2012 presidential election has been said, written, reblogged and, of course, tweeted.…

October 5, 2012, 4:14 PM EDT

Top 10 Commercials of the Week: Sept. 28 - Oct. 5 H&M gets weird, Google gets wet, and Expedia comes out strongly in favor of gay marriage

This week, Luvs dipped its toe in controversy with a spot about breastfeeding in public, beer companies beat around the bush with pitches that subtly sold their brews, and Cartoon Network…

October 5, 2012, 8:47 AM EDT

ABC Wins Hump Day Comedy Showdown Network earns some chuckles in a night dominated by presidential debate

Viewers didn’t exactly roll out the welcome wagon for ABC’s The Neighbors, as the absurdist aliens-among-us comedy was given the cold shoulder in its time-period premiere. After getting a huge rocket…

October 4, 2012, 4:05 PM EDT

Clint Rocks Mitt as Democrats Dominate YouTube Convention Wars Pew study helps illustrate a tough month for Romney

If you're looking for more proof as to just how bad this month has been for the Romney campaign and its message machine, some newly released data points to a…

September 28, 2012, 3:01 PM EDT

Preparing for the Political Ad Push Some campaign spots bumped for PACs as the battle for TV ad inventory heats up

Between now and Nov. 6, there will be nowhere to hide from the onslaught of political advertising set to hit more than $3.3 billion on TV. Behind the scenes at…

September 19, 2012, 6:41 AM EDT

Samsung Looks to Steal iPhone Thunder on Twitter Brands use Promoted Tweets to hijack buzz

For users, Twitter’s all about the moment. For marketers, Twitter’s increasingly about hijacking the moment from competitors through the social site’s Promoted Tweet ads. That’s why it will be worth…

September 12, 2012, 12:19 PM EDT

Infographic: Real-Time Sharing of Obama and Romney Ads Up to Election Day Unruly Media tracks viral path of election videos on Twitter, Facebook, blogs

"If you're sick of hearing me approve this message, believe me, so am I." Barack Obama acknowledged, in his speech at the Democratic National Convention, that the "avalanche" of presidential campaign…

September 10, 2012, 10:09 AM EDT