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Topic: Barack Obama

Starbucks' End-the-Shutdown Petition Spans Social, Mobile and Print

Other brands jump into fight over government funding

Starbucks CEO Howard Schultz doesn't exactly shy away from politics, and he's gone all-in today on affecting the national debate about the federal government shutdown. The coffee retail exec appears…

Nate Silver Dumps New York Times for ESPN

FiveThirtyEight wunderkind joins forces with sports giant

The New York Times has let statistics wunderkind Nate Silver slip from its grasp, much to the delight of ESPN and ABC News. Silver, the political number cruncher who predicted the…

NFL Held Invite-Only Show Right Before SXSW Began

Panels included Twitter, Instagram, Blue State Digital and other notables

Tech players and marketers are now consuming their final drinks for South by Southwest Interactive, a five-day conference wrapping this evening. For the National Football League's digital marketers still in…

A Lot of People Watched the Inauguration, But Fewer Than Last Term

CNN rules cable, NBC beats other broadcasters

The second inauguration of Barack Obama pulled in 6.73 million viewers on cable news alone, with CNN leading the pack with 3.136 million viewers. Fox News drew 2.27 million viewers…

Twitter Hikes Promoted Trend for Super Bowl

Looks to maximize revenues during biggest media days

Twitter's 24-hour Promoted Trend ad buy has sold for $120,000 per day during the last couple of years, allowing brands to occupy a prime slot on a popular site that…

Time Names Obama Person of the Year for 'Historic' Re-election

Rick Stengel calls Obama a 'symbol of the new America'

Time named President Barrack Obama its Person of the Year—a choice that's not surprising, given the president's hard-won re-election, but unusual nonetheless. Time managing editor Rick Stengel revealed the magazine's…

Here's One Advertiser Who Swears Mobile Ads Work: Obama

Digital team claims medium helped overcome Romney's October surge

President Barack Obama's reelection effort spent millions on mobile ads that targeted down to the neighborhood level in battleground states, digital operatives for the campaign told Adweek. And the victors…

November Rain: TV’s Big Surge

Postelection ad dollars pour in as clients free up budgets, N.Y. gets back to work

The morning after Barack Obama secured his second term as the 44th president of the United States, two significant events occurred that left TV ad sales executives breathing a little…

Advertisers Gird for Gridlock

Lobbyists brace for battle over corporate taxes and privacy regulation

The advertising business has, for the past four years, managed to dodge a barrage of bullets in Washington. But it might not be so fortunate in the years to come.…

LDS Church Pulled Ads During Romney’s Run

TV spots halted so the church could stay neutral

In 2010, the Church of Jesus Christ of Latter-day Saints (LDS) launched its “I’m a Mormon” campaign to dispel misconceptions about its members, countering less-than-flattering depictions by entertainment-industry products, namely…

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