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Topic: Barack Obama

Michelle Obama and Joe Biden's Twitter Twist Flotus and veep use social site like an email channel

First lady Michelle Obama and vice president Joe Biden have been using Twitter like a secondary email platform to get out the vote during this election cycle's last hours. The…

November 6, 2012, 1:29 PM EST

In Late Push, Candidates Target Big Ten Network Fox Sports' RSNs drum up big business with Obama, Romney backers

Local sports have elbowed their way into the presidential election season, as both campaigns and the various PACs looking to sway voters have targeted RSNs in key battleground states. President Barack…

November 5, 2012, 4:52 PM EST

Obama's Twitter Bid on Election Eve 44's advocates buy up Promoted Trend and multiple Promoted Tweets

Who wins tomorrow seems to be anyone’s guess, as predictions are all over the electoral map. Advocates for 44’s re-election appear to have a firm grip on Twitter ads on…

November 5, 2012, 4:45 PM EST

Race Tightens, and So Does Ad Inventory Candidates use video ads not only as a fundraising tool, but also as a branding medium

Old habits die hard, even when it comes to new media and political advertising. As candidates hit the home stretch last week, they ramped up their ad spending on TV as…

November 5, 2012, 12:01 AM EST

Obama Dominating Web Down the Stretch Both candidates learning about the perils of audience-based buying

As the presidential campaign trudges into its waning hours, the embattled Mitt Romney and Barack Obama election teams are ramping up their on-the-ground efforts while still flooding local and national…

November 2, 2012, 8:44 AM EDT

Data Points: Responsible Youth Gen Y is exercising its political activism—at the cash register

Despite being portrayed by some as entitled and lazy, Gen Y really, really wants to make the world a better place. That’s the conclusion of the Intelligence Group, the research…

October 24, 2012, 6:10 AM EDT

Romney-Obama Tilt Draws 65.6 Million Viewers NBC, ABC, Twitter among the night's biggest winners

The clear winner of presidential debate No. 2: television. Last night’s town hall debate between President Barack Obama and former Massachusetts Gov. Mitt Romney drew an average 65.6 million viewers on…

October 17, 2012, 5:14 PM EDT

Negative Spin Ups Doc's Draw 2016's marketers funnel critical outrage into box office mega-hit

The marketers behind 2016: Obama’s America knew the ultra-conservative documentary would ignite a firestorm of criticism—and embraced it wholeheartedly. The unorthodox strategy helped to draw a whopping $33 million at the…

October 9, 2012, 6:14 AM EDT

Infographic: 24 Hours After Debate, Romney Sees Social Boost Republican challenger saw biggest spike on Facebook

By this time in the campaign, most everything that can be said about social media's impact on the 2012 presidential election has been said, written, reblogged and, of course, tweeted.…

October 5, 2012, 4:14 PM EDT

Top 10 Commercials of the Week: Sept. 28 - Oct. 5 H&M gets weird, Google gets wet, and Expedia comes out strongly in favor of gay marriage

This week, Luvs dipped its toe in controversy with a spot about breastfeeding in public, beer companies beat around the bush with pitches that subtly sold their brews, and Cartoon Network…

October 5, 2012, 8:47 AM EDT

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