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Topic: Barack Obama

Why Are There Errors in the White House Logo, and How Did They Get There?

A conspiracy theory from a design agency that worked on it

The White House doesn't publicize changes to its brand identity. But something fishy has been going on with its logo over the past decade, according to a design agency that…

Michelle Obama: Marketing Can Make America Healthier

FLOTUS looks back on her campaigns to encourage smart lifestyle choices

I don't think I ever could have imagined that, as first lady, I would appear in an episode of Billy on the Street to promote fruits and vegetables and would…

Why We Have Jimmy Kimmel to Thank for CVS' Switch to Digital Receipts

The story behind a 7-year push against paper

A bit of retail history was made on late-night TV recently, when CVS finally buckled under the pressure of consumer annoyance and Jimmy Kimmel's wrath. We're speaking, of course, about the…

BuzzFeed's Facebook Live Interview With President Obama Suffers a Bad Streaming Failure

Shines light on YouTube's skills

BuzzFeed landed the biggest "get" for a Facebook Live interview in the young channel's history by nabbing a sit-down with President Barack Obama. Yet less than two minutes into the…

President Obama Calls on Technologists at SXSW to Help America Solve Problems

Wants to 'harness the next big thing'

President Barack Obama appeared at South by Southwest Interactive Friday with hopes of inspiring young technologist to start coding for a better America.  "We are at a moment in history where…

President Obama Calls for Finding Middle Ground Around Issues Pertaining to Apple-FBI Fight

Tackled thorny topics at SXSW

President Barack Obama appeared at South by Southwest Interactive in Austin today and weighed in on the issues that are central to the ongoing fight between Apple and the FBI.…

Heading to Austin? Here Are 10 Must-See Marketing and Media Sessions at SXSW

Obama headlines, but there are plenty of other intriguing speakers

Below are 10 events from the SXSW Interactive agenda that caught our eye. The Austin, Texas, festival runs from March 11 to March 15, and all events are listed in…

SXSW Reveals Its Biggest Speaker Lineup Ever: Barack and Michelle Obama

For the first White House to fully embrace new media, it's apropos

President Barack Obama has accomplished a lot of "firsts" when it comes to commanders in chief and digital media. The president created social accounts on Twitter and Facebook, participated in a Reddit AMA, and appeared…

The President of the United States Now Has an Official Facebook Page

Obama continues to socialize the Oval Office

Early Monday afternoon, President Barack Obama debuted an official Facebook page for the Oval Office. Obama's first post entailed a message about climate change, with a video in which he gives…

President Obama Will Test His Survival Skills on a Reality TV Show

Running Wild with NBC's Bear Grylls

It won't be just White House press corps cameras covering President Barack Obama during his trip to Alaska this week. NBC announced the commander in chief will trek through the…

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