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Topic: Banner Ads

Brilliant YouTube Banner Ads in Peru Cover Subtitles to Promote English Lessons

'The action's up there, not down here'

Learning a new language is never easy, and for many Peruvians, it's a lot easier to just read the Spanish subtitles on their favorite U.S. movie trailers. Armed with that insight,…

Awkward: NYT Runs Underwater iPad Ad Above News of Airline's Ocean Crash

Odd placement removed after 2 hours

Well here's a truly unfortunate ad placement. Right above the headline "Malaysia Says Jet Went Down in Ocean" on today's New York Times homepage, readers saw a large animated ad…

Oh, the Humanity! When Brands Become Publishers

Social publishers urge brands to be 'more human'

The banner ad appears to be on life support. Or at least that is what social publishers are trying to convince audiences and advertisers at every available opportunity. Nick Denton…

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