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Topic: Banner Ads

Mobile Ad Study Finds Interstitials Only Slightly Better Than Banners for Being Seen

Consumers work hard to avoid all of them

Interstitial ads might not be much more promising for marketers than banner ads. And it appears neither format has much of an effect on mobile viewers. According to the results of…

Instagram Ads Now Include Mobile Banners

Direct-response tool rolls out internationally

Slowly but surely, Instagram is turning into a direct-response platform for brands, and now calls-to-action look a little bit more like banner ads than highly styled and edited posts. The Facebook-owned…

Why the Humble Banner Ad Is Not Dead

Programmatic creative platforms will bring it into the 21st century

It seems the writing's on the wall for the banner ad. In 2015, "banner blindness" is real and irrevocable: More than 80 percent of digital ads go ignored, while 63 percent…

This Clever Amnesty Campaign Imprisons Your Cursor Within a Banner Ad

11% of viewers signed group's petition

Sometimes an ad idea just doesn't get the reach it deserves, and this is certainly one of those times. Polish agency The Digitals created a little-seen banner/pop-up ad last year that…

The 4 Major Digital Ad Formats Face Off

Plus a look at the best and worst verticals for each

Much has been said about the death of the traditional banner ad, and new benchmarking research from Adform highlights the format’s inability to compete with more dynamic digital offerings. Not…

Brilliant YouTube Banner Ads in Peru Cover Subtitles to Promote English Lessons

'The action's up there, not down here'

Learning a new language is never easy, and for many Peruvians, it's a lot easier to just read the Spanish subtitles on their favorite U.S. movie trailers. Armed with that insight,…

20 Years of Digital Advertising: From Banner Ads to Sponsored Snapchats

A landmark birthday

AT&T ran the first banner ad two decades ago today via the then-popular Web browser Netscape, which offered a palette of 16 colors—a fraction of what modern digital designers have…

Telecoms Put 77% of Their Mobile Spend in Video and Rich Media

Study tracks the decline in banner ad spending

When it comes to U.S. mobile ad budgets for telecommunications companies, 77 percent of the spending is in video and rich media, according to Vdopia's latest cross-client study.  The Silicon Valley-based…

How Mobile Ads Found 53,000 Uninsured Leads for Healthcare Provider

Nonprofit Enroll America gets 40% click-through rate

Nonprofits and health insurance companies rarely reveal their marketing strategies. But Enroll America—a nonprofit involving a coalition of groups supportive of the Affordable Care Act—has given Adweek an interesting, results-based…

Bad Grammar Are Bad for Branding

Why is marketing becoming increasingly illiterate?

Just in case you haven’t checked in a while, the English language continues a steady slide into the ditch—and it’s not just texting that’s to blame, it’s marketing. Whether online…

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