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Topic: Banner Ads

This Clever Amnesty Campaign Imprisons Your Cursor Within a Banner Ad

11% of viewers signed group's petition

Sometimes an ad idea just doesn't get the reach it deserves, and this is certainly one of those times. Polish agency The Digitals created a little-seen banner/pop-up ad last year that…

The 4 Major Digital Ad Formats Face Off

Plus a look at the best and worst verticals for each

Much has been said about the death of the traditional banner ad, and new benchmarking research from Adform highlights the format’s inability to compete with more dynamic digital offerings. Not…

Brilliant YouTube Banner Ads in Peru Cover Subtitles to Promote English Lessons

'The action's up there, not down here'

Learning a new language is never easy, and for many Peruvians, it's a lot easier to just read the Spanish subtitles on their favorite U.S. movie trailers. Armed with that insight,…

20 Years of Digital Advertising: From Banner Ads to Sponsored Snapchats

A landmark birthday

AT&T ran the first banner ad two decades ago today via the then-popular Web browser Netscape, which offered a palette of 16 colors—a fraction of what modern digital designers have…

Telecoms Put 77% of Their Mobile Spend in Video and Rich Media

Study tracks the decline in banner ad spending

When it comes to U.S. mobile ad budgets for telecommunications companies, 77 percent of the spending is in video and rich media, according to Vdopia's latest cross-client study.  The Silicon Valley-based…

How Mobile Ads Found 53,000 Uninsured Leads for Healthcare Provider

Nonprofit Enroll America gets 40% click-through rate

Nonprofits and health insurance companies rarely reveal their marketing strategies. But Enroll America—a nonprofit involving a coalition of groups supportive of the Affordable Care Act—has given Adweek an interesting, results-based…

Bad Grammar Are Bad for Branding

Why is marketing becoming increasingly illiterate?

Just in case you haven’t checked in a while, the English language continues a steady slide into the ditch—and it’s not just texting that’s to blame, it’s marketing. Whether online…

Reinventing the Banner Ad

Interactivity encourages users to pay attention

It’s hard to ignore banner ads. But whether your eyes linger—or if you even remember what the ads were promoting—is a different story. In order to get that much-desired attention,…

Awkward: NYT Runs Underwater iPad Ad Above News of Airline's Ocean Crash

Odd placement removed after 2 hours

Well here's a truly unfortunate ad placement. Right above the headline "Malaysia Says Jet Went Down in Ocean" on today's New York Times homepage, readers saw a large animated ad…

LG's Bottom-of-the-Page Ads Are Getting a 2.1% Click-Through Rate

Appliance firm has been testing new GumGum unit

Top-of-the-page banner ads don't have the greatest reputation in terms of moving the sales needle, so why not see if they work better affixed at the bottom of the screen?…

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