Topic: banking

How 6 Powerful Women in Media and Marketing Redefined the Rules of Leadership

It starts with authenticity

Women are having a moment. Ignited by Sheryl Sandberg's manifesto, Lean In, the issue of gender equality became part of the national discourse. And it has remained there thanks in large part…

A Bank Hired an Actor to Tell You He's an Actor Hired by a Bank. And It's Awesome

Nordnet takes transparency very seriously

Commercials about financial institutions are notoriously snooze-worthy, but Nordnet has changed it up with a fun new campaign rich in meta-humor. The Scandinavian financial institution, operating in Denmark, Finland, Norway and…

Antique Cars Can Sell Anything—Even Boring Retirement Funds

How banks use the old classic automobile trick

Investment services have always had a tough time when it comes to marketing. For as much as we all want to amass piles of money, the idea of investing it…

Ad of the Day: Synovus Celebrates Those Who Choose to Stay Put

A clever play on 'your ad here'

It's a bit of a tough sell, trying to position one of the nation's largest regional banks as the kind of small-town neighbor that knows everyone's name. Luckily, with Synovus…

Perspective: Check, Please

Dining out isn't what it used to be—nor are Americans' attitudes about using plastic

Glance at the 1979 ad below, and two things become apparent, one immediate and the other less so. First is that the legendary Windows on the World restaurant—once perched on…

Top 10 Commercials of the Week: Oct. 19-26

Will Ferrell, George Clooney, PlayStation's all-stars, and Kmart's scary-good Halloween spot

This week, one lucky lady got George Clooney and buried treasure, Will Ferrell headed to Sweden to sell some Old Milwaukee (which isn't even sold there!), and train passengers got…

Charles Schwab Confronts Impulse Buying

Firm's founder stars in new social campaign

Don't spend $200 on a rabbit mask at a renaissance fair, says Charles Schwab. Invest the cash instead. The financial services company launched Tuesday "Oh Chuck! I Blew My Cash," a…

Bank Offers Brief History of Get-Rich-Quick Schemes

Silly speculation is timeless, FirstBank reminds us

Colorado's FirstBank illustrates the foolhardiness of trying to get rich quick in this new campaign by ad shop TDA. A spot called "History Lessons" skewers quick-wealth schemes ranging from "Tulip…

Capital One Bank Reviews Creative Account

Boston consultancy Pile managing the search

Capital One’s banking division is reviewing its creative business, now split between Rogers/Townsend and Kirshenbaum Bond Senecal + Partners. In terms of annual revenue, the account is estimated at $5 million.…