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Topic: Bank Of America

BBDO Wins Big Pitch for Wells Fargo Bank shifts its creative account after 18+ years with DDB

Wells Fargo has found a new lead creative agency. After more than 18 years with DDB, the bank has hired BBDO in San Francisco to lead its creative business, Wells Fargo…

March 12, 2014, 11:45 AM EDT

This Social Marketing Firm Has Revolutionized How to Tweet Against the Competition Human touch, scaled by technology

Specs Who Peter Friedman, chairman and CEO; Jenna Woodul, evp and chief community officer What Social marketing agency Where San Jose, Calif. Though it’s been around since 1996, LiveWorld has adroitly adapted to an…

February 6, 2014, 6:24 AM EST

U2 Will Debut New Single in Super Bowl Ad as AIDS Fundraiser Co-sponsor Bank of America to donate $1 per download

Rumors have been fluttering around fan sites for weeks, but now it's official: U2 will star in a Super Bowl ad co-sponsored by Bank of America and Bono's high-profile nonprofit,…

January 24, 2014, 12:28 PM EST

The New York Times Rolls Out Another Advertising First Unit is first to feature a live streaming Times conference

The New York Times has notched a number of advertising firsts lately in its ongoing effort to make marketing messages more engaging, and today it’s unwrapping another one. Bank of America…

September 17, 2013, 12:16 AM EDT

Traction Puts User Experience at the Core Includes work for Adobe, Walmart, Bank of America

Specs Who (l. to r.) Paul Giese, technology director; Adam Kleinberg, CEO; Theo Fanning, executive creative director What Interactive and advertising agency Where San Francisco offices When Adobe wanted to reach college kids about…

May 9, 2013, 6:57 AM EDT

Ad of the Day: Bank of America BofA cedes spotlight to generations of a family's customers in Hill Holliday's retro spot

This lovely "Portraits" spot for Instagram really does wonders with the fuzzy yellow filter that just screams late '70s/early '80s, and the casting and direction bring you into this family's…

April 10, 2013, 1:47 PM EDT

It's Adapt-or-Die Time for Daily Deals Firms The squeeze is on

In 2009, daily deals firms sprouted up on the digital landscape like eager-to-bloom crocus flowers often seen at this time of year. But more recently a late winter freeze has…

March 10, 2013, 11:25 PM EDT

Sources: Criteo Hires Bank for Imminent IPO French retargeter looking a $1 billion value; slim pickings for Rubicon

The ad tech money merry-go-round continues to whirl. Last week search advertising giant Marin Software filed to go public (a planned $75 million IPO), marking the first ad tech firm…

February 15, 2013, 12:02 PM EST

Merrill Edge Ages You Digitally to Scare You Into Retirement Planning Save now, before you die

I knew dealing with brokers could take years off your life, but this is ridiculous. Merrill Edge, the online brokerage platform by Bank of America, puts a new wrinkle in…

December 11, 2012, 10:16 AM EST

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