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Topic: Bank Of America

Traction Puts User Experience at the Core Includes work for Adobe, Walmart, Bank of America

Specs Who (l. to r.) Paul Giese, technology director; Adam Kleinberg, CEO; Theo Fanning, executive creative director What Interactive and advertising agency Where San Francisco offices When Adobe wanted to reach college kids about…

May 9, 2013, 6:57 AM EDT

Ad of the Day: Bank of America BofA cedes spotlight to generations of a family's customers in Hill Holliday's retro spot

This lovely "Portraits" spot for Instagram really does wonders with the fuzzy yellow filter that just screams late '70s/early '80s, and the casting and direction bring you into this family's…

April 10, 2013, 1:47 PM EDT

It's Adapt-or-Die Time for Daily Deals Firms The squeeze is on

In 2009, daily deals firms sprouted up on the digital landscape like eager-to-bloom crocus flowers often seen at this time of year. But more recently a late winter freeze has…

March 10, 2013, 11:25 PM EDT

Sources: Criteo Hires Bank for Imminent IPO French retargeter looking a $1 billion value; slim pickings for Rubicon

The ad tech money merry-go-round continues to whirl. Last week search advertising giant Marin Software filed to go public (a planned $75 million IPO), marking the first ad tech firm…

February 15, 2013, 12:02 PM EST

Merrill Edge Ages You Digitally to Scare You Into Retirement Planning Save now, before you die

I knew dealing with brokers could take years off your life, but this is ridiculous. Merrill Edge, the online brokerage platform by Bank of America, puts a new wrinkle in…

December 11, 2012, 10:16 AM EST

Banks Eat Into Groupon's Business Banks increasingly finding daily deals too big to pass up

One day after Groupon's disappointing Q2 earnings report, the daily deals row isn't getting any easier to hoe. For the second consecutive week, a major banking institution has rolled out…

August 14, 2012, 1:49 PM EDT

BofA Briefs Finalists in Global Review Richards, WPP team among contenders

Bank of America executives today briefed the finalists in the bank’s global creative review, which pits traditional ad agencies against a digital shop and a holding company team. The briefing took…

February 9, 2012, 5:50 PM EST

Bailed-out BofA still enjoys its U.K. football

Americans, here's your tax dollars at work: In the U.K., Liverpool's football team has just signed up Bank of America as a major sponsor. BofA, which has received about…

March 11, 2009, 7:55 AM EDT

BofA's college videos not like actual college

Bank of America has introduced Morris on Campus, a series of online videos and tips targeting college kids who are opening their first bank accounts. To my way of thinking,…

September 2, 2008, 7:38 AM EDT

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