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7 Big Challenges That Threaten Mobile Advertising's Meteoric Growth Plenty of hurdles before it can rule the industry

Yesterday, we provided an in-depth look at how mobile could become the premiere advertising channel. But there's obviously plenty of work to be done. So we asked industry players: What is…

September 30, 2014, 6:01 AM EDT

Can Mobile Rule the Ad World? After early struggles, the small screen may ultimately emerge as the winner

For years, mobile was seen as a slick sideshow—the possibilities of engaging people on a platform that commands, even consumes their attention has always held great promise but also appeared…

September 29, 2014, 8:00 AM EDT

After Ray Rice, the NFL Needs to Go Big to Restore Brand With Women It may be 'toast' if it doesn't, marketers say

If the National Football League addresses the Ray Rice scandal as merely a public relations problem, most branding experts and marketing execs say it's making a colossal mistake. In fact,…

September 9, 2014, 1:19 PM EDT

Clippers Try to Repair Brand With 'We Are One' Team takes real-time steps toward recovery

The National Basketball Association has banned Los Angeles Clippers owner Donald Sterling for life in the aftermath of his racist rants, which were recorded and distributed to the world. And…

April 29, 2014, 5:10 PM EDT

Big Papi's World Series Run Means a Cool Million in Ad Bucks And Pepto or Mylanta may go after BoSox relief pitcher, per analyst

Want to know who was the big winner in terms of ad dollars from the memorable, six-game World Series, which wrapped last night with the Boston Red Sox defeating the…

October 31, 2013, 12:57 PM EDT

College Football Is Kicking Off With an Unprecedented PSA Blitz Focus on player safety

It’s one thing for futurist Malcolm Gladwell to push for killing off college football because it might damage a player’s brain—he’s a nerdy Canadian, after all. But when pro football…

August 18, 2013, 10:25 PM EDT

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