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Topic: Back to School

Study: One in Three Consumers Skip Back-to-School Shopping A slower retail season?

Back-to-school sales will continue to drop this year, according to projections from The Integer Group. The global retail marketing agency teamed up with M/A/R/C Research to complete the study, which…

August 18, 2014, 11:01 AM EDT

Return to Rushmore: Best Buy's Back-to-School Ad Channels a Wes Anderson Classic Sadly, no Bill Murray

Wes Anderson's Rushmore was a clear inspiration for Best Buy's back-to-school spot, which, like the 1998 film, focuses on a student juggling an excess of extracurricular interests. Created by Crispin Porter…

July 25, 2014, 7:00 PM EDT

Healthy Kids Feast on Unhealthy Foods in Vintage Back-to-School Ads A simpler time

In the spirit of back to school, let's fatten up our kids and send them into anaphylactic shock! Seems that wasn't much of an issue in the '50s, when fall…

August 26, 2013, 2:54 PM EDT

Ad of the Day: JCPenney's Precocious Fashionista Gets Sassy for Back to School Tween in a leather jacket lays down the playground rules

Anyone with even the slightest memory of his or her childhood is sure to recall the suffocating pressure that came with picking an outfit for the first day of school.…

August 16, 2013, 2:36 PM EDT

[Updated] Office Max Tests Web Program That Offers Political Targeting LivePredict can pinpoint blue and red voter groups

Office Max, which goes against back-to-school competitors such as Staples, Office Depot, Walmart and Target, thinks it has a secret weapon as the annual shopping season hits the mid-way point. (UPDATED:…

August 8, 2013, 8:00 AM EDT

JCPenney Turns to Kraft's Debra Berman for Marketing Struggling retailer looks to branding vet for comeback

JCPenney has turned to Kraft's Debra Berman, an executive with deep brand and agency experience, to direct the struggling department store giant's comeback. At Penney, Berman is svp of marketing.  Her…

August 5, 2013, 5:48 PM EDT

Kmart Ad Turns Schoolyard Taunts of 'Yo Mama' Into Compliments Whose mama got the best stuff on layaway?

Draftfcb stages a spirited, brand-centric schoolyard game of "Yo Mama" to tout Kmart's free back-to-school layaway plan in this new commercial. "Yo mama get that hoodie at Kmart?" "Yeah, dawg."…

July 16, 2013, 8:51 AM EDT

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