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Topic: back-to-school

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[Updated] Office Max Tests Web Program That Offers Political Targeting LivePredict can pinpoint blue and red voter groups

Office Max, which goes against back-to-school competitors such as Staples, Office Depot, Walmart and Target, thinks it has a secret weapon as the annual shopping season hits the mid-way point. (UPDATED:…

August 8, 2013, 8:00 AM EDT

Marketing to Kids Is an Obstacle Course Less inventory, more restrictions

If you’re advertising in the $1 billion kids marketplace, you’ll need to accommodate a bit more in the way of oversight, both from traditional antagonists like watchdog groups and from…

March 17, 2013, 11:04 PM EDT

Class Dismissed National Retail Federation says Back-to-School season likely to disappoint retailers, brands

Anyone who’s followed those shady “leading economic indicators” on the nightly news has probably puzzled over an apparent disconnect in today’s retail world. While economists have been telling us for…

July 22, 2011, 6:17 AM EDT

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