Topic: back-to-school
Type
Marketing to Kids Is an Obstacle Course
Less inventory, more restrictions
If you’re advertising in the $1 billion kids marketplace, you’ll need to accommodate a bit more in the way of oversight, both from traditional antagonists like watchdog groups and from…
Class Dismissed
National Retail Federation says Back-to-School season likely to disappoint retailers, brands
Anyone who’s followed those shady “leading economic indicators” on the nightly news has probably puzzled over an apparent disconnect in today’s retail world. While economists have been telling us for…
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