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Topic: Back to the Future

Nike Just Made Back to the Future's Self-Lacing Shoes a Reality

HyperAdapt 1.0 coming this holiday season

The Nike Mag is finally coming. Well, sort of. A version of it, at least. The elusive shoe, from the fictional film Back to the Future II, has been something fans…

With 30 Years to Prepare, Here's How Brands Celebrated Back to the Future Day

The future wasn't easy to predict, but most of these tweets were

Prepare for the imminent arrival of tweets 30 years in the making. Today is Oct. 21, 2015, otherwise known as Back to the Future Day, the day Marty McFly and Doc…

Mustang Instead of a DeLorean? Swatch Hoverboards? Back to the Future's Rejected Brand Tie-Ins

Tales from co-screenwriter Bob Gale

Now that we've reached Oct. 21, 2015—or Back to the Future Day—the brands featured in the 1989 film have been capitalizing on the film's nostalgia with campaigns showcasing their original…

Ad of the Day: Here Is Toyota's Full 5-Minute Spot With Marty McFly and Doc Brown

Back to the Future stars learn to love the Mirai

Last week, Toyota gave Back to the Future fans a taste of what it looks like to have Christopher Lloyd and Michael J. Fox reunite onscreen. Now, for Back to…

USA Today Will Make Back to the Future II's Fictional News a Reality (Sort Of)

Fake cover will wrap real newspaper

Joining brands like Pepsi, Toyota and Nike, USA Today is the latest brand prominently featured in Back to the Future II to make a fictionalized product from the movie a reality. On…

Toyota Reunites Doc Brown and Marty McFly to Promote Its New Hydrogen Fuel Cell Car

Back to the Future's tech is real (sort of)

In the seminal 1989 film Back to the Future II, Marty McFly and Doc Brown take a trip from the 1980s to the future date of Oct. 21, 2015. They…

How Pepsi Landed the Perfect Product Placement, Then Made It a Reality

Meet the integration guru who invented the future

There was a time in the past when the future was not yet real. It was before Marty McFly and Doc raced through decades in a beat-up DeLorean, before hoverboards,…

Ad of the Day: With Lexus' Real Hoverboard, Skaters Have to Relearn Everything From Scratch

It works, but not on streets

Joining the surprisingly long list of organizations getting our hopes up about hoverboards is Lexus, which unveiled a prototype that the automaker has been hinting about since June. The video for the…

Great Scott! Lego Got Christopher Lloyd to Play Doc Brown Again

Back to the Future role reprised for Lego Dimensions ad

For Back to the Future fans, there are few things more delightful than seeing Christopher Lloyd doing his best (and most paranoid) Doc Brown. Thankfully Lego got the actor to reprise…

Ad of the Day: GE's Latest Brilliant Machine Is a Very Familiar DeLorean

Michael J. Fox voices BBDO's latest

General Electric's technology is making time travel easier. Kind of. Not really. Still, that hasn't stopped the brand from making a new ad based on Back to the Future. The spot,…

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