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Topic: Bacardi

Infographic: The Recipe for a Successful Booze Brand

Tradition mixes well with engagement, social media and a dash of celebrity

With the summer BBQ season in full swing, booze brands get a natural boost—but what makes a consumer pick one bottle over another? While personal recommendations from family and friends…

New Girl's Hannah Simone Turns Up the Heat With a Branded Peep Show on Periscope

Goes burlesque for St-Germain

The New Girl's Hannah Simone is putting on a show over at Periscope today. It's a "peep show," actually, but a tasteful one in a French burlesque style that will…

Why Bacardi Doesn't Need a Global CMO

Spirits giant creates two top roles, eliminating global-regional divide

Two months ago, new Bacardi chief Mike Dolan shook up its agency relationships by consolidating work at BBDO and OMD. Since then he has focused on his own ranks, announcing…

McDonald's Hires an Ex-Obama Aide for PR and a New Global CMO

Robert Gibbs, Silvia Lagnado to help build 'more progressive' brand

McDonald's today announced two key hires who will be tasked with helping the brand build a more progressive company. The fast-food giant tapped Silvia Lagnado, former chief marketing officer for…

Gustavo Martinez Expands His Global Leadership Team at JWT

Lyle Tick leaves Bacardi to take business development role

JWT CEO Gustavo Martinez continues to build his senior management team, adding Lyle Tick as global chief growth officer, a new position at the WPP Group agency. Tick most recently was…

The Bacardi Story Is Now a Graphic Novel, Created by Two of the Industry's Top Talents

They even used rum in the ink

What goes great with rum, besides Coke? A graphic novel, maybe? Bacardi tapped famed comic writer Warren Ellis and artist Mike Allred to create a graphic novel celebrating the history of…

Spirits Brands Have a Big Opportunity With Mobile Ads

IAB finds that drinkers are digitally savvy

Diageo seemed to signal in 2011—by inking a multimillion-dollar deal with Facebook—that alcohol brands were embracing online advertising. But the consumer-goods category still lags digitally behind niches not called healthcare, and…

This Chicago-based Agency Specializes in Multicultural Work

Commonground's clients include Coca-Cola, NBCUniversal, Miller Lite and Verizon

Specs Who Co-founders and managing partners Sherman Wright (l.) and Ahmad Islam What Marketing agency Where Chicago Agency vets Wright and Islam bumped into one another while vacationing in Cancun and bonded over the…

Nivea Runs Comedy Series With Damon Wayans, Jr.

Brand creates funny videos for MadeMan.com

Beiersdorf, the 131-year-old German consumer-packaged goods firm, today is launching a branded comedy video series dubbed "Just Face It" for its Nivea Men product line, starring actor Damon Wayans, Jr.…

Bacardi Is Mindshare's 3rd Big Win This Year

Latest prize follows HSBC, Lionsgate, Summit

Mindshare’s Bacardi win in the U.S. comes on the heels of a couple of other significant prizes so far this year. Last month, the WPP Group shop successfully defended its global…

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