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Topic: Baby Boomers

The 4 Types of Dads Marketers Need to Know This Father’s Day

Don't treat them as one big non-female cohort

Father's Day is upon us and, naturally, it is a time when marketers shift their gaze toward dads. We can expect big sales on cars, ties, khakis, 55-inch flatscreen TVs, grills,…

5 Reasons Marketers Have Largely Overlooked Generation X

They're at the peak of their careers, but many brands have forgotten them

  brightcove.createExperiences(); A few weeks ago, Lincoln Financial began running a 60-second spot about fiscal planning for your family's future. Financial…

Infographic: Here's How Many Americans Are Saying Goodbye to Cords and Cable

Unsurprisingly, millennials are leading the charge

Millennials aren't the only ones cutting cords—even some boomers and Gen Xers are taking the leap. And advertisers and marketers should take note. "As smartphones become the primary hubs for…

Infographic: How the 5 Senses Drive Luxury Purchasing Habits

Touch is most important to buyers who splurge

It's no surprise that sensory experiences inform the way consumers purchase luxury goods. A new report from the Shullman Research Center dives into the nuances of sensory effects on purchases.…

Infographic: Engaging Content Has Everything to Do With Emotion

New study from AOL finds 8 motivators

As content accounts for more of marketers' budgets, finding direct paths to target audiences becomes increasingly important. AOL Insights analyzed over 7,300 moments when a person engaged with specific content…

How Harley-Davidson Is Reaching Out to Millennials While Still Appealing to Boomers

CMO says both are possible

Having spent decades building an iconic motorcycle brand that once symbolized youth more than any other, Harley-Davidson has spent the last decade focused on bridging the generation gap between loyal…

Q&A: Diane von Furstenberg Is Tapping Into Millennial Tastes to Secure Her Brand’s Legacy

Iconic designer takes the global stage

In the world of fashion, there are few figures as legendary as Diane von Furstenberg. While the 68-year-old, Belgian-born designer debuted her namesake brand in 1970, it was four years…

We're Not Nearly as Busy as We Pretend to Be, According to a New Study

Here's why we fake it in a connected world

"Hey, are you busy?" We all know that when someone asks this question at work, there's only one possible answer. But maybe, just maybe, we're not actually that busy. A new study…

To Rebrand for Generation Xers, TV Land Ditches Nostalgia

The network swaps traditional comedies for edgier fare

Since it launched in 1996, TV Land has been the television version of comfort food, satisfying nostalgia-loving audiences with a mix of beloved reruns and, more recently, original sitcoms like…

Infographic: How Your Generation Influences the Way You Travel

Where millennials, boomers and Gen X will vacation this summer

Spring and early summer's resurgence of life also heralds the return of the travel bug. Summer holidays and school vacation send affluent families across the U.S. to far-flung destinations both…

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