Topic: Baby Boomers

We're Not Nearly as Busy as We Pretend to Be, According to a New Study

Here's why we fake it in a connected world

"Hey, are you busy?" We all know that when someone asks this question at work, there's only one possible answer. But maybe, just maybe, we're not actually that busy. A new study…

To Rebrand for Generation Xers, TV Land Ditches Nostalgia

The network swaps traditional comedies for edgier fare

Since it launched in 1996, TV Land has been the television version of comfort food, satisfying nostalgia-loving audiences with a mix of beloved reruns and, more recently, original sitcoms like…

Infographic: How Your Generation Influences the Way You Travel

Where millennials, boomers and Gen X will vacation this summer

Spring and early summer's resurgence of life also heralds the return of the travel bug. Summer holidays and school vacation send affluent families across the U.S. to far-flung destinations both…

6 Generational Traits Millennials Can Work on to Stop Perception Problems

Old-timers provide feedback

Hardly a day goes by without a new missive on the apparently troubling task of teaching, managing or marketing to millennials. Our elders—including many on this week's Adweek Power List—are…

Infographic: See Which Devices Your Target Audience Is Using

Millennial, Gen X and boomer consumers on their preferred digital

Each generation uses digital differently to consume content and shop for products and services, and marketers need to understand these differences to target their desired audiences on the devices they are most…

Millionaires' Perceptions of Wealth Skew by Age

More than 20 million people have very fat wallets

What does a million bucks buy you? Millennials may find it brings with it a sense of optimism and the financial freedom to spend more freely. If you're a baby…

Millennials Start Their Holiday Shopping Way Before Their Parents

Both groups turn to Amazon for information

Who says millennials are lazy? According to a Horizon Media holiday shopping survey of 680 respondents, 18- 34-year-olds have one thing over their parents: They're far more likely to have…

Millennials Are Nearly 4 Times More Likely to Shop on Black Friday Than Boomers

Holidays survey doesn't bode well for economy, but could be good for Groupon, LivingSocial

Baby Boomers are hardly gearing up for Black Friday, while perhaps surprising, more than a quarter of millennials plan to hit the mall hard next week. That's according to DDB Worldwide's new research,…