Topic: Baba Shetty

The Best Media Plans Are Those That Are Strong at the Core and the Edges

Advice and reflections from the Media Plan of the Year jury chair

So the judging is about to begin, as agencies polish up (or hurriedly write?) their final entries for Media Plan of the Year 2015, due this Friday, July 17. (If…

A Look Inside the Media Plan of the Year Celebration

Adweek lauds winners at Digitas' cool party space

Adweek gathered the winners of the 2014 Media Plan of the Year competition for a celebratory cocktail on Nov. 13, at the cool offices of DigitasLBi. At the event, Adweek…

Hill Holliday Names a New Strategy Chief

Graham Ritchie hails from Publicis Mojo in Auckland

Hill Holliday’s new chief strategy officer is a New Zealander who’s entering the U.S. market for the first time. Graham Ritchie spent the bulk of his career in Australia and New…

Shetty Lands at Digitas

Ex-NewsBeast CEO returns to agency world

Digitas has hired former Newsweek Daily Beast CEO Baba Shetty as its chief strategy and media officer for North America. Shetty left NewsBeast in June, after less than a year. There,…

Newsweek Daily Beast CEO Baba Shetty Resigns

Digital First Media reportedly interested in buying news mag

Baba Shetty, the Newsweek Daily Beast Co. CEO, is leaving the company ahead of Newsweek's planned sale, Tina Brown announced today in a company-wide memo. Shetty, who was the chief…

NewsBeast Layoffs Begin

Daily Beast explores paid options

It's got to be a sad day at the Newsweek Daily Beast Co., where the layoffs that have been expected since the company announced it would fold the dead-tree edition…

Baba Shetty Addresses the Skeptics

'There are going to be lots of pivots'

The Huffington Post gave up on charging for its tablet magazine after just five issues. News Corp.’s The Daily got only 100,000 subscribers, despite heavy promotional support from Apple and…

NewsBeast Brings in New CEO

Replaces Stephen Colvin

The Newsweek Daily Beast Co. has named a new CEO as Barry Diller’s IAC forges a new path for the news outlet and faces fresh questions about its future. Baba…

Hill Holliday Expands Shetty's Role

Media + digital chief adds brand planning

More than five years after joining Hill Holliday, Baba Shetty’s role continues to grow. Most recently chief media officer, Shetty today became chief strategy officer—a new position that adds brand planning…