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Topic: A-B InBev

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Sources Name a Winner in Anheuser-Busch InBev’s Media Pitch But Brewer Says Not Just Yet Company spends about $575 million in media annually

Anheuser-Busch InBev may have found a new agency for media planning and buying in the U.S., where the brewer spends some $575 million in media each year. WPP Group’s MediaCom is…

October 13, 2014, 10:25 AM EDT

Anheuser-Busch InBev Down to Finalists in Media Search Incumbent Starcom not among them

Anheuser-Busch InBev is down to three finalists in its domestic media agency search. OMD, MediaCom and Spark remain contenders, sources said. Incumbent Starcom, which has handled research and media planning since…

August 20, 2014, 5:41 PM EDT

A-B InBev Is Contacting Agencies About N.A. Media Currently handled by Starcom

Anheuser-Busch InBev is contacting agencies about its North American business handled by Starcom, sources said. It's not clear if the brewing giant is about to launch a formal review. A-B InBev's…

April 25, 2014, 2:14 PM EDT

This Toronto Agency Skipped the Product Placement and Released a Feature Movie Kokanee beer's entire ad budget

Specs Who Clockwise from top: Partners (creative) Rich Pryce-Jones, David Crichton, Randy Stein, Scott Dube; Bob Shanks, managing partner, business; David Chiavegato, partner, creative What Advertising agency Where Toronto offices Every copywriter wishes he…

April 25, 2013, 12:00 AM EDT

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