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Topic: A-B InBev

Anheuser-Busch InBev Has a New U.S. Vice President of Marketing

Marcel Marcondes shifts into role as Jorn Socquet goes global

Anheuser-Busch InBev has named Marcel Marcondes as its new U.S. vice president of marketing, effective Jan. 1, 2017.  Marcondes will transition to the new role from his current position of global…

Budweiser Renames Its Signature Brew 'America' as a Celebration of Patriotism

Limited edition cans on shelves through November

Budweiser just got another makeover. The Anheuser-Busch brand just revealed its new packaging design, again from Jones Knowles Ritchie, with "America" replacing "Budweiser" on its 12-oz. cans and bottles.  With the…

Budweiser Continues Its Super Bowl Beef With Craft Beer in Macrobrew Pride Ad

Follow-up to 2015's 'Brewed the Hard Way'

Budweiser today released its second Super Bowl 50 spot, a follow-up to last year's "Brewed the Hard Way." The Anheuser-Busch brand will run a 30-second version of the spot, "Not Backing Down,"…

Budweiser Is Using the Big Game—and Helen Mirren—to Combat Drunk Driving

Brand will donate $1 million to safe-ride programs

For the first time in over a decade, Budweiser will tackle drunken driving during the Super Bowl. The Anheuser-Busch brand, which has two spots in the Big Game, will use…

Bud Light's Super Bowl Ad Will Go for Political Parody With Amy Schumer and Seth Rogen

Brand teases first work from W+K

Bud Light is getting in on the election hype. The Anheuser-Busch InBev brand today launched a 30-second teaser for its upcoming Super Bowl commercial introducing what it is calling "The Bud…

Shock Top Teaser Clip Promises the 'Greatest Super Bowl Ad of All Time'

Bold claims and a shattering mic drop from Silicon Valley's T.J. Miller

Shock Top, A-B InBev's craft-like offering, has released a teaser of its upcoming Super Bowl debut. Created by Anomaly in Toronto, the 90-second clip features the brand's new spokesman, comedian…

Shock Top and Michelob Ultra Will Share the Super Bowl Spotlight With Bud and Bud Light

A-B InBev has bought 3 minutes of total ad time

Budweiser and Bud Light won't be the only Anheuser-Busch beers taking center stage at this year's Super Bowl. The company has decided to add its craft-like offering, Shock Top, to…

Vilified World Cup Brands Should Wonder if FIFA Sponsorship Is Worth the Trouble

Companies attract vitriol amid indictments, abuses

It was not a good day to be a World Cup sponsor. The anti-FIFA sentiment is growing so vocal and the corruption so deep that brands are starting to have…

UPDATED: Anheuser-Busch InBev Confirms That MediaCom Has Won Its Media Business

Company spends about $575 million in media annually

Anheuser-Busch InBev has found a new agency for media planning and buying in the U.S., where the brewer spends some $575 million in media each year. MediaCom landed the assignment after…

Anheuser-Busch InBev Down to Finalists in Media Search

Incumbent Starcom not among them

Anheuser-Busch InBev is down to three finalists in its domestic media agency search. OMD, MediaCom and Spark remain contenders, sources said. Incumbent Starcom, which has handled research and media planning since…

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