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Where Is Social Headed Next? Hundreds of Marketers Joined #AdweekChat to Weigh In Revisit the conversation in our selected transcript

More than 750 marketers from brands and agencies of all sizes turned out on Twitter yesterday for the inaugural #adweekchat, Adweek's one-hour digital conversation about marketing and media. The topic, inspired…

July 31, 2014, 1:11 PM EDT

Mondelez Exec Takes Us Inside the Oreo Cookie Machine B. Bonin Bough talks about food and technology at SXSW

B. Bonin Bough has been incorporating brands into the South by Southwest Interactive experience for 10 years, and he believes his Oreo team pulled off a special effort this time…

March 11, 2014, 9:26 PM EDT

MMA Study: Mobile Should Be 7% of Total Spend Trade org says space will account for 10% of budgets by 2016

When members of the Mobile Marketing Association convened in the Dominican Republic in mid-July for the organization’s CEO & CMO Summit, execs from brands like Toyota, Samsung and Colgate secretly met…

August 29, 2012, 12:51 PM EDT

Talent Wars Agencies are battling Silicon Valley for the best people. Here's how they can win

Here we go again. The people problem, a perennial fear of agency bigwigs, has begun percolating again over the past year or so, starting in the way that many a…

April 30, 2012, 12:00 AM EDT

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