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Topic: Axe

Super Bowl Teams' Fans Pick Favorite Brands Baltimore likes BlackBerry, San Fran digs Calvin Klein

Social media data around the Super Bowl is becoming part of the big game fun—especially in the marketing world. So with that in mind, what can the brands "liked" on…

February 1, 2013, 5:08 PM EST

Astronaut Outsexys Lifeguard in Axe's First-Ever Super Bowl Ad :30 pitches Apollo line, offers trip to space

Not surprisingly, Axe's first-ever Super Bowl commercial features a woman in a skimpy bikini jogging rather bouncily along a beach. Also not surprisingly, she's running toward a geeky dude who…

January 28, 2013, 11:11 AM EST

Top 10 Commercials of the Week: Jan. 11-18 Rory becomes Tiger, people become sushi, and William Shatner becomes Kaley Cuoco's dad

This week, Hertz fooled people with a hot new ski accessory, Axe compared the relative attractiveness of firemen and astronauts, and Samsung showed that its washing machine holds up to…

January 18, 2013, 8:35 AM EST

Ad of the Day: Axe Firemen are hot, but astronauts are hotter, says the brand, which plans to send 22 people into space

On the list of sexy male professions, fireman is a perennial top pick. Just ask any male stripper (or the audience at Magic Mike). But according to Axe, the maker…

January 11, 2013, 11:02 AM EST

Top 10 Commercials of the Week: Dec. 7-14 Ellen and her elves, TiVo and Tebow, and a look back at the year in Google searches

This week, Lacoste unveiled the swipe-able polo shirt of the future, kids bemoaned Hurricane Sandy's effects on seaside amusement parks, and ESPN celebrated one of the world's great sports rivalries—in…

December 14, 2012, 10:29 AM EST

Axe Pillow Ensures You'll Never Have to Snuggle With a Woman Again She won't know the difference

We're all familiar with Axe's low-humming sexism, but DDB Latina Puerto Rico has gone through the looking glass with this idea. The Morning After Pillow might be the most egregious…

December 12, 2012, 9:30 AM EST

Brand Genius 2012: Matthew McCarthy, Axe The Axe man reveals his own favorite aroma

Brand Genius 2012: Matthew McCarthy, Axe

October 25, 2012, 9:29 PM EDT

Dove's Social Targeting Tries to Take Flight The strategy that boosted Dove's social presence

Unilever’s Dove Men+Care brand didn’t have its own Facebook page or Twitter account when it launched globally in February 2010. Instead, men were directed to the regular Dove brand’s presences…

September 25, 2012, 6:11 AM EDT

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