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Topic: Axe

Ad of the Day: Axe Firemen are hot, but astronauts are hotter, says the brand, which plans to send 22 people into space

On the list of sexy male professions, fireman is a perennial top pick. Just ask any male stripper (or the audience at Magic Mike). But according to Axe, the maker…

January 11, 2013, 11:02 AM EST

Top 10 Commercials of the Week: Dec. 7-14 Ellen and her elves, TiVo and Tebow, and a look back at the year in Google searches

This week, Lacoste unveiled the swipe-able polo shirt of the future, kids bemoaned Hurricane Sandy's effects on seaside amusement parks, and ESPN celebrated one of the world's great sports rivalries—in…

December 14, 2012, 10:29 AM EST

Axe Pillow Ensures You'll Never Have to Snuggle With a Woman Again She won't know the difference

We're all familiar with Axe's low-humming sexism, but DDB Latina Puerto Rico has gone through the looking glass with this idea. The Morning After Pillow might be the most egregious…

December 12, 2012, 9:30 AM EST

Brand Genius 2012: Matthew McCarthy, Axe The Axe man reveals his own favorite aroma

Brand Genius 2012: Matthew McCarthy, Axe

October 25, 2012, 9:29 PM EDT

Dove's Social Targeting Tries to Take Flight The strategy that boosted Dove's social presence

Unilever’s Dove Men+Care brand didn’t have its own Facebook page or Twitter account when it launched globally in February 2010. Instead, men were directed to the regular Dove brand’s presences…

September 25, 2012, 6:11 AM EDT

The Manscape Economic and cultural trends transform the demo—but guys are just as manly as ever

Men, who needs them? A loaded and age-old question to be sure. But in this case, it wasn’t lobbed by Gloria Steinem, Betty Friedan or even Valerie Solanas—or, for a more…

September 24, 2012, 12:00 AM EDT

Campaign Trails: The Ploys of Summer Tim Nudd on the season's best ads that weren't about the Olympics

Campaign Trails: The Ploys of Summer

August 29, 2012, 11:27 AM EDT

Top 10 Commercials of the Week: Aug. 18-23 Spots that shocked, mocked and invented a holiday

This week, a headless pair of breasts sought to sell scents, we saw a final spot from the late Tony Scott, and The Sun found a way to shine. Many of…

August 23, 2012, 4:28 PM EDT

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