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Topic: Axe

Axe Pillow Ensures You'll Never Have to Snuggle With a Woman Again She won't know the difference

We're all familiar with Axe's low-humming sexism, but DDB Latina Puerto Rico has gone through the looking glass with this idea. The Morning After Pillow might be the most egregious…

December 12, 2012, 9:30 AM EST

Brand Genius 2012: Matthew McCarthy, Axe The Axe man reveals his own favorite aroma

Brand Genius 2012: Matthew McCarthy, Axe

October 25, 2012, 9:29 PM EDT

Dove's Social Targeting Tries to Take Flight The strategy that boosted Dove's social presence

Unilever’s Dove Men+Care brand didn’t have its own Facebook page or Twitter account when it launched globally in February 2010. Instead, men were directed to the regular Dove brand’s presences…

September 25, 2012, 6:11 AM EDT

The Manscape Economic and cultural trends transform the demo—but guys are just as manly as ever

Men, who needs them? A loaded and age-old question to be sure. But in this case, it wasn’t lobbed by Gloria Steinem, Betty Friedan or even Valerie Solanas—or, for a more…

September 24, 2012, 12:00 AM EDT

Campaign Trails: The Ploys of Summer Tim Nudd on the season's best ads that weren't about the Olympics

Campaign Trails: The Ploys of Summer

August 29, 2012, 11:27 AM EDT

Top 10 Commercials of the Week: Aug. 18-23 Spots that shocked, mocked and invented a holiday

This week, a headless pair of breasts sought to sell scents, we saw a final spot from the late Tony Scott, and The Sun found a way to shine. Many of…

August 23, 2012, 4:28 PM EDT

Axe Gets Back to Being Axe in New Spot With Headless Pair of Breasts Susan Glenn who?

For those who were concerned that Axe's "Susan Glenn" spot represented a concerted effort by the brand to renounce its moral turpitude and embrace a measure of sophistication, fear not:…

August 21, 2012, 9:45 AM EDT

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