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Topic: Axe

P&G Olympic-Themed Tearjerker Soars on YouTube

Meanwhile, CES continues to resonate on VideoWatch charts

The Olympics are coming. Time to bawl. As the Sochi Winter Games are just a few weeks away, marketers are already out in force, offering up spots like this brilliant, heart-tugging…

Axe Brings a Message of Peace to the Gender Wars, and the World, in Super Bowl Spot

'Make love. Not war' is a farewell to smarm

Axe, the Unilever men's personal-care brand known for inciting controversy in the gender wars with ads often deemed sexist, wants everyone to just get along in its 30-second Super Bowl…

The Best Brand Extensions of 2013

Connecting with consumers in a meaningful way

In a sea of questionable extensions, you voted this one the absolute worst. Basketball great Shaquille O’Neal played in 15 All-Star games, won seven MVPs and ranks sixth in points…

The 10 Most Sexist Ads of 2013

In an empowering year, this work was shamefully out of touch

In a lot of ways, 2013 was an amazing year for the portrayal of women in advertising. Ogilvy's "Real Beauty Sketches" for Dove sparked a massive discussion of self-image and…

What Happens When a Middle-Aged Woman Wears Axe Men's Body Spray for a Week

Slate reporter finds out

Slate's legal reporter obviously has too many friends and wants to pare down her social circle, because she recently decided to see what would happen if she wore Axe men's…

Robert Pattinson Has Become a Man [Video]

Selling perfume he has joined the male elite, says Mad Woman Lauren Reeves

Hello! Lauren again. ... Have you ever wondered what's really going on with all those ads we've been seeing lately? I've been doing some real detective work this week, getting…

Adweek's Top 10 Commercials of the Week

From Thailand to America, these ads ranged from sentimental to scatalogical

JetBlue Airways is launching a big new ad campaign from Mullen with the theme "Air on the Side of Humanity." But its big star isn't even human—he's a pigeon.

Ad of the Day: Axe Gets Educational With Hair Tutorials for Men

Four more ways to get the girl

Over the years, Axe has been telling men around the world that smelling a certain way (namely, like a hormone-addled teenage boy doused in pungent drugstore body spray) is a…

The World's Best Commercials, 2012-13

See the top 21 winners in Film and Film Craft from Cannes

It was a long haul of judging for Sir John Hegarty, Joe Pytka and their jury teams at the Cannes Lions International Festival of Creativity last week. Hegarty's Film Lions jury…

Even Home Intruders Get the Girl in Campaign for Axe's New Hair Products

Quite the first impression

'Tis the season for male-grooming brand extensions. Old Spice introduced its shaving gel last week. And now, Axe has updated its range of hair products for men. It's advertising them…

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