Topic: Axe
An Axe fragrance for men and women? Supported by an Axe campaign that isn't aggressively, compulsively misogynistic? The world must be coming to an end. In fact, that's exactly what seems…
Axe is creating a graphic novel (aka, a comic book) called Anarchy that's about two experimental fragrances that are unleashed on the world. It will feature hot chicks with gravity-defying…
After courting religious controversy in South Africa, ads for Lynx body spray (marketed as Axe in the U.S.) have returned to their old standard of getting banned for sexual reasons.…
It's been nine months since we wrote about the Lynx/Axe body spray ad in which horny angels fall from heaven, but it's apparently taken that long for South African regulators…
Here is Axe's gift to you this Halloween—a 1:20 horror spot featuring one of the genre's classic matchups: hot girl vs. zombie. It's adequately executed, although the zombie could look…
"My Angel Girlfriend" is the latest divertingly stupid installment of BBH's "Fallen Angels" campaign for Lynx (the British version of Axe). A dopey dude dates an angel who is attracted…
Axe Canada is all about being educational. The brand has been posting comical videos (more than 30 so far) to its YouTube page to keep young guys laughing in between…
Axe long ago cemented its position in the annals of most-sexist marketers. The brand's latest spot doesn't do much to break that mold, but instead repeats the strategy of BBH's…
First, the cops busted NYC's Moustache Man for drawing facial hair on subway ads. Now, London's Burka Boys have been brought to justice for spray-painting the Muslim cloak of modesty…
Here's an amusing little browser widget from Axe. It's called Axe Sprayaway, and you use it to spray away Web content that stinks. Just go to the Axe Sprayaway site,…
