Topic: Axe
A new Australian campaign for Lynx/Axe's grody deodorant consists of LED screens that host raunchy videos which can be seen only with polarized sunglasses. Of course, the entire AdFreak staff…
Axe's advertising is usually set in a parallel universe where its products exert a gravitational pull on beautiful women. While its English-language messaging from Bartle Bogle Hegarty moves closer to…
Women may have the upper hand in the dating game, Axe has conceded. But at least men can dull that edge with the brand's shower gel. BBH London began softening Axe's…
An Axe fragrance for men and women? Supported by an Axe campaign that isn't aggressively, compulsively misogynistic? The world must be coming to an end. In fact, that's exactly what seems…
Axe is creating a graphic novel (aka, a comic book) called Anarchy that's about two experimental fragrances that are unleashed on the world. It will feature hot chicks with gravity-defying…
After courting religious controversy in South Africa, ads for Lynx body spray (marketed as Axe in the U.S.) have returned to their old standard of getting banned for sexual reasons.…
It's been nine months since we wrote about the Lynx/Axe body spray ad in which horny angels fall from heaven, but it's apparently taken that long for South African regulators…
Here is Axe's gift to you this Halloween—a 1:20 horror spot featuring one of the genre's classic matchups: hot girl vs. zombie. It's adequately executed, although the zombie could look…
"My Angel Girlfriend" is the latest divertingly stupid installment of BBH's "Fallen Angels" campaign for Lynx (the British version of Axe). A dopey dude dates an angel who is attracted…
Axe Canada is all about being educational. The brand has been posting comical videos (more than 30 so far) to its YouTube page to keep young guys laughing in between…
