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Topic: Axe

Pinterest Hires the Man Behind Axe Marketing at Unilever David Rubin will drive brand efforts

Pinterest has a new advocate, David Rubin, who was a vp at Unilever in charge of marketing hair care products. At Pinterest, he's the new head of brand, working with…

July 22, 2014, 3:32 PM EDT

Even the World's Least Smooth Mandroid Gets the Ladies With Old Spice Odd, sure, but is it starting to smell like Axe?

Many brands promise to make literally anyone more attractive to the opposite sex, but Old Spice takes this promise to the extreme with its new ads starring a hapless, barely…

July 14, 2014, 3:58 PM EDT

Counting Down the Top 10 Space-Related Ads From Cadillac to Red Bull

The use of space imagery in ad campaigns is on the rise. In some ways it’s a blast from the past, recalling the 1960s space race when Tang pitched itself…

June 1, 2014, 8:46 PM EDT

Axe Employees Now Have Their Phermones Infused Into Their Business Cards Have some of Kyle's genetic material

Lest you were worried that Axe had given up on dumb bro antics, the brand is reaching for a new low by putting the sweat of its employees on little…

May 22, 2014, 11:17 AM EDT

How 4 Brands Embraced Tumblr's New Mobile Design Appearance feature all about customization

Brands are popping out new looks on Tumblr’s mobile app. Today, Tumblr revealed its new Appearance feature, which lets users and brands customize their pages. American Express, Lipton, Axe and…

May 6, 2014, 2:04 PM EDT

Adweek's Top 5 Commercials of the Week: April 18-25 Parents and kids, soccer and racing, peanut butter and jelly. Vote for your favorite spot

Opposites attract, except when they don't, in this week's best commercials. Castrol brought Neymar and Ken Block together for an entertaining soccer-gymhkana mashup, while HBO Go shined a light on a…

April 25, 2014, 7:45 AM EDT

Ad of the Day: Axe Helps a Guy Get the Girl He's Chased for All of Human History He smells better now

Axe is growing up. Well, sort of. In an attempt to shed its image as the preferred scent of horny, pubescent boys, the Unilever brand has been moving away from its…

April 22, 2014, 2:36 PM EDT

Infographic: Budweiser's Super Bowl Ads Killed It on Social for a Week 'Puppy Love,' 'Hero's Welcome' run wild on Twitter and YouTube

Last week, Friend2Friend shared exclusive overnight data with Adweek on the Top 10 big-game spots according to the raw number of Twitter hashtags produced in their names. While Budweiser's sentimental…

February 11, 2014, 10:03 AM EST

A Play-by-Play From Jaguar's Super Bowl Social Media Lair Carmaker embraces its role as villain on Twitter

Early in the Super Bowl’s first quarter, Jaguar found itself playing defense. Lexus—not even a big game advertiser—was buying space on Twitter, piggybacking on its #goodtobebad hashtag. When you’re cultivating a…

February 3, 2014, 2:08 PM EST

Bud Dominating Pre-Super Bowl Engagement But Axe's 'Peace' pops on Facebook, per Tubular

When it comes to the pre-Super Engagement Bowl, the game is already over, and Budweiser won by two touchdowns. Though Axe played admirably. At least, that's according to data compiled by…

January 31, 2014, 5:16 PM EST

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