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Topic: Axe

Accounts in Review: Axe Goes Off Roster for Big Global Assignment Finalists emerge in CarMax's media search

Unilever went outside the family in its selection of 72andSunny to refresh Axe's global strategic positioning. The agency hasn't worked for Unilever before but pitched ideas that Axe's marketing leaders…

January 30, 2015, 9:45 PM EST

72andSunny Takes a Global Role on Unilever's Axe Company goes off-roster for a key assignment

Unilever's existing roster shops on Axe remain in place—including Bartle Bogle Hegarty, Lowe Ponce and R/GA—but newcomer 72andSunny is taking on a significant role. 72andSunny's Amsterdam, The Netherlands, office will focus…

January 29, 2015, 12:31 PM EST

Unilever's Global Media Review Is Massive and Will Take Up Most of the Year Marketer of Axe, Dove and Vaseline spends more than $5 billion in media each year

Decisions in Unilever's global review of its media business aren't expected before the fourth quarter of 2015, with sources describing the process as "quite conservative" in advance of any shifts…

January 23, 2015, 1:59 PM EST

Never Thought We'd See This, but Here's an Axe Ad That Has Two Men Kissing Brand continues to get more inclusive

Axe has been trying to move away from its narrow, misogynistic views on relationships and sexuality for some time. But this BBH London spot is easily the Unilever brand's most…

January 14, 2015, 1:19 PM EST

These Were Tumblr's Top 20 Sponsored Posts of 2014 AT&T scored top engagement, with Axe and Adidas close behind

Since Tumblr first introduced in-stream sponsored posts in Spring 2013, more than 300 paid advertisers have gotten on board. The brand publishers contribute to an ecosystem of content creators and…

December 16, 2014, 7:01 AM EST

What's the Right Way to Market to Men? Join #AdweekChat to Share Your Opinions Twitter chat begins at 2 p.m. ET Wednesday

Cleavage. Explosions. Crotch hits. When it comes to male-oriented marketing, most of the ads out there continue to fall back on decades-old cliches and low-brow humor. But there are signs of…

September 9, 2014, 6:46 PM EDT

Axe Gets Pumped for Mondays and Wednesdays in Flashy Ads From BBH Can they get guys to try harder during the week?

IDEA: Thank God it's Wednesday? Unless you're the Geico camel, you've never uttered those words. And Monday's even worse, particularly if you're not that into football. But Axe wants to redeem…

September 5, 2014, 9:55 AM EDT

Pinterest Hires the Man Behind Axe Marketing at Unilever David Rubin will drive brand efforts

Pinterest has a new advocate, David Rubin, who was a vp at Unilever in charge of marketing hair care products. At Pinterest, he's the new head of brand, working with…

July 22, 2014, 3:32 PM EDT

Even the World's Least Smooth Mandroid Gets the Ladies With Old Spice Odd, sure, but is it starting to smell like Axe?

Many brands promise to make literally anyone more attractive to the opposite sex, but Old Spice takes this promise to the extreme with its new ads starring a hapless, barely…

July 14, 2014, 3:58 PM EDT

Counting Down the Top 10 Space-Related Ads From Cadillac to Red Bull

The use of space imagery in ad campaigns is on the rise. In some ways it’s a blast from the past, recalling the 1960s space race when Tang pitched itself…

June 1, 2014, 8:46 PM EDT

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