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Topic: Avis

Here Are Forbes' 50 Most Influential CMOs of 2014

Study says males are 22% more influential than female peers

Male chief marketing officers on Forbes' third annual Appinions CMO Influence Study, which was released today, are 22 percent more influential than their female peers. Although women make up 32 percent…

Zipcar's Customer Service Gets Horrible Reviews

Complaints of overall lousy service

As the sharing economy matures, players like Zipcar are getting schooled in the fine art of customer service. The Avis-owned car-sharing pioneer has been hounded by online consumer complaints even as…

Marketers Need to Embrace Peer-to-Peer Activities

The sharing economy

There’s a group of hardware store employees in the San Francisco Bay Area who embody that sage observation that we humans are not “cisterns made for hoarding—we are channels made…

Avis, Zipcar Deal Meets Marketing Challenges

Word-of-mouth essential to car-sharing business model

For established corporate brands like Avis, buying a trendy “sharing economy” business like Zipcar is akin to gaining custody of an unruly child. Sharing companies build their brands on a…

Google Takes 4 Classic Ads and Reimagines Them for the Web

Original creatives take part in Project Re: Brief

Through an initiative called Project Re: Brief, Google is updating four classic ad campaigns, enlisting agency folks who created the original work and adding interactive and social elements via cutting-edge…

Avis Budget in Review at McCann

Agency will defend

Another account at McCann Erickson in New York is in review. Avis Budget Group has issued an RFP for its Avis advertising business, which the Interpublic agency won in 1999.  A…

Avis helping out baseball's abused mascots

McCann Erickson's "Billy the Bear" baseball mascot needs a "rental health day" in this Avis commercial. He bitches about his sweaty costume, the rude fans and his grueling work schedule.…

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