Topic: Avis
For established corporate brands like Avis, buying a trendy “sharing economy” business like Zipcar is akin to gaining custody of an unruly child. Sharing companies build their brands on a…
Through an initiative called Project Re: Brief, Google is updating four classic ad campaigns, enlisting agency folks who created the original work and adding interactive and social elements via cutting-edge…
Another account at McCann Erickson in New York is in review. Avis Budget Group has issued an RFP for its Avis advertising business, which the Interpublic agency won in 1999. A…
McCann Erickson's "Billy the Bear" baseball mascot needs a "rental health day" in this Avis commercial. He bitches about his sweaty costume, the rude fans and his grueling work schedule.…
