Topic: automotive marketing
Type
Social Strategies Differ for Auto Brands in Super Bowl
Toyota looks for sales with paid ads, Mercedes plays the long game
The difference between an earned-only strategy in social media versus paid-plus-earned can be like the difference between the Baltimore Ravens’ methodical, pro-style offense and the San Francisco 49ers’ quick-strike "pistol"…
Avis, Zipcar Deal Meets Marketing Challenges
Word-of-mouth essential to car-sharing business model
For established corporate brands like Avis, buying a trendy “sharing economy” business like Zipcar is akin to gaining custody of an unruly child. Sharing companies build their brands on a…
Toyota Pays $1.1 Billion to Settle Lawsuit
Likely ends two-year-old case brought by millions of customers
Toyota Motor Corp. will spend $1.1 billion to settle a two-year-old class-action lawsuit by millions of owners of the manufacturer's cars who said their vehicles suddenly and unintentionally accelerated, the…
Advertisement
