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Topic: automotive marketing

Shazam Will Make Its Smartwatches Debut Later This Year

Music app looks to become more ubiquitous

Shazam has designs on reaching a much broader audience through platforms beyond smartphones. The music-and-TV app later this year will include functionalities on smartwatches, the company revealed today at Mobile…

Are These Ads Prejudiced Against Car Dealers?

They don't want to be called the H-word

Car buying is a delicate negotiation, but don’t call it haggling. Edmunds.com found that out the hard way with a YouTube ad campaign that spoofed car salesmen with videos involving…

Twitter Has Fun With Elon Musk's 'D'

Unfortunately named car reminds Internet of penis slang

Elon Musk’s model D car is the most unfortunately named product since the iPad reminded consumers of feminine hygiene. So when Musk promised to "unveil the D" last night, you…

Imagine: A Cologne for Your Car

Mercedes and Rolls already scent their cars. Are Ford and GM Next?

March 21 was National Scent Day, and while it was a fine excuse for the fragrance industry to celebrate the $28 billion worth of perfumes it sells every year, the…

Social Strategies Differ for Auto Brands in Super Bowl

Toyota looks for sales with paid ads, Mercedes plays the long game

The difference between an earned-only strategy in social media versus paid-plus-earned can be like the difference between the Baltimore Ravens’ methodical, pro-style offense and the San Francisco 49ers’ quick-strike "pistol"…

Avis, Zipcar Deal Meets Marketing Challenges

Word-of-mouth essential to car-sharing business model

For established corporate brands like Avis, buying a trendy “sharing economy” business like Zipcar is akin to gaining custody of an unruly child. Sharing companies build their brands on a…

Toyota Pays $1.1 Billion to Settle Lawsuit

Likely ends two-year-old case brought by millions of customers

Toyota Motor Corp. will spend $1.1 billion to settle a two-year-old class-action lawsuit by millions of owners of the manufacturer's cars who said their vehicles suddenly and unintentionally accelerated, the…

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