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Topic: Automotive advertising

Lexus Aims for Super Bowl Impact, While Other Car Brands Sit on the Sideline

Fewer automakers play in this year's Big Game

While some automakers are pulling back on Super Bowl ads this year, Lexus and agency Walton Isaacson have committed to making their second sppearance in the Big Game.  This year's commercial…

Study Finds Mercedes Advertising Outperforms Competitors Across the Board

Asked users to respond to 250,000 ads in print, digital and TV

Over the past few months, Mercedes' digital team has nimbly worked a number of social platforms to build brand awareness. But a new study launching today from Phoenix Marketing International…

Are These Ads Prejudiced Against Car Dealers?

They don't want to be called the H-word

Car buying is a delicate negotiation, but don’t call it haggling. Edmunds.com found that out the hard way with a YouTube ad campaign that spoofed car salesmen with videos involving…

Twitter Has Fun With Elon Musk's 'D'

Unfortunately named car reminds Internet of penis slang

Elon Musk’s model D car is the most unfortunately named product since the iPad reminded consumers of feminine hygiene. So when Musk promised to "unveil the D" last night, you…

Adweek's Top 5 Commercials of the Week: July 4-11

A Thai tearjerker, a Lego lesson and a well deserved beer. Vote for your favorite spot

In this week's best ads, two mobile companies—Samsung and Thailand's DTAC—are as far away in their marketing approaches as they are geographically, with the former continuing its attacks on Apple…

BMW Moves Into Zipcar’s Territory

Car-sharing program boosts brand

To win over trendy young drivers, BMW is launching a new on-street car-sharing service this month in San Francisco. Drivers will be able to rent BMW electric cars that are…

Adweek's Top 5 Commercials of the Week: May 9-16

Brands are driving, riding and never looking back. Vote for your favorite

Save for a Coca-Cola ad that leans heavily on cuteness, all of this week's best ads seem to meander around a central theme of moving, either on or forward (preferably,…

Adweek's Top 5 Commercials of the Week: April 11-18

Life lessons abound in these brand stories

You can learn a lot from this week's best new commercials.  Centenarians shared the wisdom of their long lives in a Dodge ad highlighting its 100th anniversary. A boy with one…

Study: Facebook Ads Influence Car Shoppers Mid-Funnel

Research revs up social advertising narrative

Facebook has doggedly tried to prove its advertising mettle to automotive brands since General Motors famously yanked its paid budget in May 2012, only to return to the social platform…

Adweek's Top 10 Commercials of the Week

Brands find their spooky side, and the iPad Air finds an unexpected place to hide

Honda's new illusory ad from mcgarrybowen shows the CR-V 1.6 i-DTEC Diesel traversing a surreal landscape of complex and cool visual effects. It's a pretty wild ride, packed with imagery…

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