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Topic: Automotive

Infographic: How Dashcams Exploded From Obscurity Into a Global Auto Accessory

Sales rose 200% in the U.S. in 2014

When a meteor exploded over Russia with 20 times the force of Hiroshima's atom bomb, many around the world saw the footage from the same perspective: through a windshield. The 2013…

The Verge Launches Transportation Section With Hopes of Attracting Car Brands

Planes, trains and connected automobiles

The next road taken for The Verge veers toward the auto industry. The Vox Media online publication unveiled Transportation, a section dedicated to all modes of travel, with launch partner…

Acura's Social Strategy for March Madness Centers on 103 Memes

'March Memeness' ties into ESPN ads

For March Madness, Acura is blitzing ESPN.com today and three days next week with video and banner ads—which likely cost a pretty penny—as part of the car brand's ongoing partnership…

Can Cadillac Move Back Into the Luxury Lane?

CMO Uwe Ellinghaus makes a brand-new start of it in old New York

When Cadillac announced last fall that it was leaving Detroit for New York's SoHo district, critics groused that the 113-year-old nameplate was desperate for some hipster chic to rub off.…

Car Brands Are Starting to Get the Marketing Data They've Always Wanted

Digital ad targeting and auto designs are better for it

The car industry isn't slowing down when it comes to employing more data for everything from vehicle malfunctions to marketing. In fact, in terms of digital advertising, the category looks like…

Lexus' Super Bowl Ad Boosted Kelley Blue Book Searches for One Car by 1,800%

The RC 350 was a hit. Plus wins for BMW, Mercedes, Kia

Lexus, which last night advertised its RC 350 during Super Bowl XLIX's third quarter, saw searches on Kelley Blue Book's website skyrocket by 1,820 percent for that model. While we…

Sensors Will Have a Bigger Impact on Marketing Than the Internet Did, GroupM Exec Predicts

Ubiquitous at CES, they'll soon take over your car and yoga pants

Delivering everything from increasingly sophisticated collision detection in cars to performance-enhancing data in smart fabrics in athletic apparel, sensors are ubiquitous on the CES showroom floor this year. Jack Smith,…

Mindshare CEO Shares Hits and Misses So Far From #CES2015

Connected cars will bring huge media opportunities, Colin Kinsella says

As with every other agency CEO at the Consumer Electronics Show in Las Vegas this week, Mindshare North America's Colin Kinsella is spending 18-hour days scoping out the latest tech…

Matthew McConaughey Returns for Another Round of Strange Spots for Lincoln

Contemplating balance, rain and a massive sunroof

Matthew McConaughey's oddly philosophical and rambling Lincoln spots were certainly some of the most talked-about (and parodied) ads of 2014. And now there's even more to mock or meditate on.  In…

Super Bowl Ad Tracker: Everything You Need to Know About 2015's Big Game

An up-to-date roster of the brands, spots and celebs to watch for

Welcome to Adweek's 2015 Super Bowl Ad Tracker, a frequently updated roster of the brands and agencies taking part in the year's biggest advertising event. Leading up to the Big Game…

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