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Topic: Automotive

Are These Ads Prejudiced Against Car Dealers? They don't want to be called the H-word

Car buying is a delicate negotiation, but don’t call it haggling. Edmunds.com found that out the hard way with a YouTube ad campaign that spoofed car salesmen with videos involving…

October 24, 2014, 2:39 PM EDT

Chevy and MLB Ran an Unusually Cool Twitter Effort Baseball followers given chance to score big prizes

Chevrolet shut down its Twitter page last Friday so it only included baseball fans, a General Motors rep tells Adweek. From noon until 4 p.m., Major League Baseball's 3.8 million…

October 16, 2014, 8:35 PM EDT

The Atlantic Tries to Turn Native Inside Out, Beginning With the Biology of Porsche Drivers Heart rate and breathing become works of art

The Atlantic’s creative marketing arm, Atlantic Re:think, recently overhauled its native ad strategy, introducing a new responsive, immersive and highly customizable platform for long-form branded content. Today, the publisher is…

October 16, 2014, 1:13 PM EDT

The 10 Best Branded Instagram Videos of the Week Mercedes-Benz absolutely nails 'adventure marketing'

It makes sense that taking Instagram viewers where they've probably never been before is a winning strategy for brands such as GoPro and National Geographic. But automotive marketers may want…

September 25, 2014, 9:33 AM EDT

This Dog's Road Trip Stretching Routine Might Be the Best Reason to Buy a Citroen Well, or maybe the fuel efficiency

Citroen puts on the dog once again in this commercial with an anthropomorphized mutt who charmingly works out the muscle kinks and stiffness of a long drive when its owner…

September 18, 2014, 10:50 AM EDT

IPG Kills Rogue Unit Dedicated to Cadillac Lowe is now brand lead

Interpublic Group has killed the Rogue group it established in June 2013 to handle Cadillac's creative business. The IPG team, which took over from Publicis Groupe’s Fallon, consisted of Hill Holliday,…

September 9, 2014, 10:54 AM EDT

Toyota Sees 45% Boost in Traffic Through Targeted Mobile Ads Takes aim at competitors’ customers

The automotive industry has long been viewed as the sweet spot for location-based marketing, with campaigns that track all parts of the car-buying process. But brands have been reluctant to…

September 7, 2014, 8:22 PM EDT

Study: Buick, Chevy See Increase in Consumer Satisfaction GM ads helped

While overall consumer automobile satisfaction dropped for a second straight year, two brands saw an increase: General Motor’s Buick and Chevrolet. The findings come from the American Customer Satisfaction Index…

August 26, 2014, 3:48 PM EDT

Kia's Hamsters Are Back, and Getting Lucky With Sexy Lady-Hamster Girlfriends Electric vehicle tests lead to some unsettling experiments

Kia's oddly endearing and enduring hamsters have returned, this time dabbling in experiments that make Weird Science look scientifically responsible by comparison. The new ad from David&Goliath for the plug-in 2015…

August 21, 2014, 10:35 AM EDT

Hyundai Will Air an 11-Minute Sci-Fi Film During the Ad Breaks of TNT's Legends Premiere Brand will also sponsor show's digital stream

Serious commercials are hard to do well, but when you're doing content specifically for TNT's upcoming Sean Bean spy thriller, Legends, it's sort of mandatory. So Hyundai and TNT turned to…

August 4, 2014, 3:11 PM EDT

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