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Topic: Automotive

Top 10 Auto Brands for Sprint Subscribers Infographic shows Toyota is winning this lead gen battle

Automotive brands have long circled the field of Google marketing like robins on a worm hunt, trying to snatch up consumers and drive them to lead-generation landing pages. And such…

March 25, 2014, 11:43 AM EDT

Watch This Miniature, 3D-Printed Subaru Race Against a Ton of Exploding Sticks Quite a feat of RC driving prowess

If you ever need to outrun an elaborately exploding array of wooden tongue depressors, a remote-controlled Subaru might just be the vehicle for you. The brand's two-minute spot, "WRX STI vs.…

March 10, 2014, 10:11 AM EDT

Mullen Adds MD to Its Los Angeles Office Cameron McNaughton previously ran Hudson Rouge

Automotive account leader Cameron McNaughton has been named managing director of the Los Angeles office of Mullen—a key hub for the agency's Acura account. McNaughton most recently was president at Hudson…

March 4, 2014, 1:26 PM EST

Chevy Paid $560 Million to Sponsor Manchester United, and Now It's Pulling Out of Europe Did the automaker score an own goal?

Chevrolet’s desire to become a global brand via sponsorships with the English soccer clubs Manchester United and Liverpool has taken a turn now that General Motors has unexpectedly announced the…

February 2, 2014, 10:00 PM EST

Anheuser-Busch Is the Super Bowl’s Top Sponsor Beer giant has spent $149 million in the big game since 2009

The King of Beers also rules the Super Bowl. According to Nielsen, Anheuser-Busch was the top spender in the last five Super Bowls, ponying up $149 million between 2009-2013. That the…

January 31, 2014, 3:54 PM EST

Silverado's Super Bowl Ad Is a Livestock Love Connection 'Romance' follows a bachelor bull

Sure, most Super Bowl ads feel like they're just a bunch of bull, but that's the literal and likable truth of Chevrolet's game day ad for the Silverado. "Romance" puts a…

January 30, 2014, 12:32 PM EST

Sarah McLachlan Pleads for Audi's 'Misunderstood' Doberhuahua A bit of self-satire in Super Bowl teaser

Perhaps known as well these days for her heartbreaking animal PSAs as for her 1990s hit singles, Sarah McLachlan shows in a new Audi Super Bowl ad teaser that she doesn't…

January 23, 2014, 1:05 PM EST

The Muppets Mentor Terry Crews in Toyota's Super Bowl Ad Teaser for upcoming :60

After watching Terry Crews scream his way through many an Old Spice ad, it's hard to imagine him as boring. But that's the premise of Toyota's upcoming Super Bowl ad…

January 22, 2014, 1:46 PM EST

CarMax Re-creates Its Super Bowl Ad Shot for Shot With Puppies 'Slow Clap' for humans, 'Slow Bark' for dogs

It's the eternal Super Bowl conundrum: Make a funny ad with people, or make a funny ad with puppies? If you're CarMax, you do both. For its first Super Bowl appearance…

January 22, 2014, 8:47 AM EST

Local Car Dealerships Search for Growth Online Digital ad spend up 85% from 3 years ago

As thousands of consumers pour into Detroit’s North American International Auto Show this week to kick the tires of new models and concept cars, many will go back to their…

January 19, 2014, 9:31 PM EST

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