Advertisement

Topic: Automotive

Can Cadillac Move Back Into the Luxury Lane? CMO Uwe Ellinghaus makes a brand-new start of it in old New York

When Cadillac announced last fall that it was leaving Detroit for New York's SoHo district, critics groused that the 113-year-old nameplate was desperate for some hipster chic to rub off.…

February 24, 2015, 12:00 AM EST

Car Brands Are Starting to Get the Marketing Data They've Always Wanted Digital ad targeting and auto designs are better for it

The car industry isn't slowing down when it comes to employing more data for everything from vehicle malfunctions to marketing. In fact, in terms of digital advertising, the category looks like…

February 4, 2015, 7:01 AM EST

Lexus' Super Bowl Ad Boosted Kelley Blue Book Searches for One Car by 1,800% The RC 350 was a hit. Plus wins for BMW, Mercedes, Kia

Lexus, which last night advertised its RC 350 during Super Bowl XLIX's third quarter, saw searches on Kelley Blue Book's website skyrocket by 1,820 percent for that model. While we…

February 2, 2015, 12:58 PM EST

Sensors Will Have a Bigger Impact on Marketing Than the Internet Did, GroupM Exec Predicts Ubiquitous at CES, they'll soon take over your car and yoga pants

Delivering everything from increasingly sophisticated collision detection in cars to performance-enhancing data in smart fabrics in athletic apparel, sensors are ubiquitous on the CES showroom floor this year. Jack Smith,…

January 7, 2015, 12:51 PM EST

Mindshare CEO Shares Hits and Misses So Far From #CES2015 Connected cars will bring huge media opportunities, Colin Kinsella says

As with every other agency CEO at the Consumer Electronics Show in Las Vegas this week, Mindshare North America's Colin Kinsella is spending 18-hour days scoping out the latest tech…

January 7, 2015, 11:06 AM EST

Matthew McConaughey Returns for Another Round of Strange Spots for Lincoln Contemplating balance, rain and a massive sunroof

Matthew McConaughey's oddly philosophical and rambling Lincoln spots were certainly some of the most talked-about (and parodied) ads of 2014. And now there's even more to mock or meditate on.  In…

December 30, 2014, 1:50 PM EST

Super Bowl Ad Tracker: Everything You Need to Know About 2015's Big Game An up-to-date roster of the brands, spots and celebs to watch for

Welcome to Adweek's 2015 Super Bowl Ad Tracker, a frequently updated roster of the brands and agencies taking part in the year's biggest advertising event. Leading up to the Big Game…

December 30, 2014, 12:11 PM EST

Skeletor Is Waging a Twitter Takeover of @Honda. Here Are the Best Moments So Far Master of the Twitterverse

One of the universe's greatest villians has conquered the Twitter feed of one the world's most recognized automotive brands. Yes, it appears that Skeletor, the nemesis of He-Man (both of '80s…

December 1, 2014, 3:35 PM EST

Are These Ads Prejudiced Against Car Dealers? They don't want to be called the H-word

Car buying is a delicate negotiation, but don’t call it haggling. Edmunds.com found that out the hard way with a YouTube ad campaign that spoofed car salesmen with videos involving…

October 24, 2014, 2:39 PM EDT

Chevy and MLB Ran an Unusually Cool Twitter Effort Baseball followers given chance to score big prizes

Chevrolet shut down its Twitter page last Friday so it only included baseball fans, a General Motors rep tells Adweek. From noon until 4 p.m., Major League Baseball's 3.8 million…

October 16, 2014, 8:35 PM EDT

Advertisement