Topic: Automotive
Publicis Groupe reported a 13 percent increase in first-quarter revenue, to $1.90 billion, thanks to strength in its digital activities and emerging markets. However, the Paris-based holding company warned that…
Steve Chavez, the executive creative director for Buick at Leo Burnett Detroit, is taking over as the agency’s General Motors ecd. He replaces Peter McHugh, who is leaving the agency. McHugh,…
Leo Burnett Worldwide won the creative work for Firestone, besting other review finalists Cramer-Krasselt and Publicis Dallas. The assignment covers both the company's tires and its retail network of 2,200…
Agencies at two rival holding companies have become partners in a new company, Commonwealth, formed to work on Chevrolet's global account. Omnicom’s Goodby, Silverstein & Partners, San Francisco, and Interpublic’s…
Local spot TV appears to offer quite a bargain when compared to national scatter market pricing, putting the lie to the notion that one-stop shopping is the only way to…
Broadcast networks have tried Webisodes tied to their prime-time series before. But there's something different about ABC’s new six-episode slate tied to its offbeat sitcom Happy Endings. For starters, the Webisodes…
Aude Gandon, the Paris-based L’Oréal worldwide account director at McCann Erickson, is leaving to join Publicis Worldwide, say sources close to the situation. Her exit marks a significant management change…
Carat has kicked off 2012 with a much anticipated win. On Tuesday, General Motors announced that it had selected Carat, a part of Aegis Media, to handle its global media…
Zach Borst, an aspiring Long Island, N.Y., filmmaker, has won Chevrolet’s Route 66 Super Bowl ad contest with his "Chevy Happy Grad" commercial. The 26-year-old’s ad, produced in 60- and 30-second…
Consider the scenario: Foreign automaker with lukewarm reputation in U.S. sees opportunity to grab market share with a tiny car that’s easy on gas and fun to drive in that…
