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Topic: Automotive

Pep Boys Gives iCrossing All of Its Digital Work Zimmerman loses account to search pioneer

Like many other companies founded as search marketing services, iCrossing in recent years has been heralding itself as a full-service interactive agency. And recent developments suggest the New York-based firm…

April 29, 2013, 12:16 AM EDT

Maaco Calls Twitter Sales Program 'Game-Changer' Encouraged by 'Twestimates' despite modest beginning

Maaco, the collision repair and auto painting chain, offers some perspective to brands looking to monetize their Twitter presences. And it perhaps supplies traditional companies—that yet have taken social media…

April 24, 2013, 5:17 PM EDT

Regulator Asks Automakers to Limit Electronics in New Cars Guidelines meant to reduce accidents related to texting, Facebooking while driving

The National Highway Traffic Safety Administration has released non-binding guidelines asking automakers to build electronic devices into vehicles in a way that will not distract drivers, The Washington Post reported. The…

April 24, 2013, 1:44 PM EDT

Omnicom's Net Income Flattens in Q1 Quarterly revenue grows just 3 percent

Revenue grew modestly and net income was flattish for Omnicom Group in the first quarter of the year in yet another sign that the ad marketplace remains difficult. Omnicom posted net…

April 18, 2013, 10:29 AM EDT

Land Rover Imagines an Earth Made Entirely of Land Rovers Italy and Florida don't survive the transition

Here's something you don't see every day: A print ad that imagines what the world map would look like if every land mass and topographical feature were shaped like the…

February 5, 2013, 8:04 AM EST

Lexus Nabs 100K Video Views on Facebook—in 10 Minutes Auto brand leverages power of News Feed via live events, social ads and teasers

Statistics and opinions almost equally vary about whether or not Facebook ads work. In the automotive realm, of course, there’s General Motors. The company has been a very public critic…

January 23, 2013, 1:52 PM EST

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