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Topic: Automotive

Acura Will Return to the Super Bowl After a 3-Year Absence

But don't look for Seinfeld in the driver's seat

Acura's next-generation NSX supercar will debut in Super Bowl 50. Mullen Lowe's Los Angeles office has crafted a commercial for the automaker set to run during the first quarter of CBS'…

These Eerily Lifelike Crash Test Dummies Aren't Quite What They Seem

Acura humanizes its commitment to safety

Acura puts a fresh, unsettling spin on the crash-test-dummy concept in "The Test," an unorthodox but riveting minute-long film by Mullen Lowe that touts the automaker's safety record. Set in an…

Infographic: How Mobile and Social Are Changing the Way We Shop for Cars

64% of auto buyers rely on smartphones for research

The days of browsing an auto lot—or even a website on your desktop—seem to be fading as more car shoppers turn to social media and mobile to make their decisions. RadiumOne…

Toyota's New Campaign Focused on Fans' Passion Will Debut During NFL Season Opener

First of 4 sports-related spots

Toyota will go all in on sports this fall with a new brand campaign designed to unite its sports advertising from pro football to Nascar. The campaign kicks off with a…

Alfa Romeo Responded to This Forlorn Fan With One of the Best Personalized Tweets Ever

Poetically mourning a missed connection

A lot of brands try for a personalized, poignant touch with their social media fans, but few have ever pulled it off this well. When Daniel Hancox of England's Burton upon…

Infographic: How Dashcams Exploded From Obscurity Into a Global Auto Accessory

Sales rose 200% in the U.S. in 2014

When a meteor exploded over Russia with 20 times the force of Hiroshima's atom bomb, many around the world saw the footage from the same perspective: through a windshield. The 2013…

The Verge Launches Transportation Section With Hopes of Attracting Car Brands

Planes, trains and connected automobiles

The next road taken for The Verge veers toward the auto industry. The Vox Media online publication unveiled Transportation, a section dedicated to all modes of travel, with launch partner…

Acura's Social Strategy for March Madness Centers on 103 Memes

'March Memeness' ties into ESPN ads

For March Madness, Acura is blitzing ESPN.com today and three days next week with video and banner ads—which likely cost a pretty penny—as part of the car brand's ongoing partnership…

Can Cadillac Move Back Into the Luxury Lane?

CMO Uwe Ellinghaus makes a brand-new start of it in old New York

When Cadillac announced last fall that it was leaving Detroit for New York's SoHo district, critics groused that the 113-year-old nameplate was desperate for some hipster chic to rub off.…

Car Brands Are Starting to Get the Marketing Data They've Always Wanted

Digital ad targeting and auto designs are better for it

The car industry isn't slowing down when it comes to employing more data for everything from vehicle malfunctions to marketing. In fact, in terms of digital advertising, the category looks like…

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