Topic: automated buying

Time Warner, Condé Nast Invest In Programmatic Buying Platform iSocket

$5m round of new funding

Traditional publishers are getting even deeper into automated buying, as evidenced by Condé Nast’s just-announced investment in programmatic buying platform iSocket. ISocket revealed today that it has received $5 million in…

Digital Publishers Are Fighting the Shift to Programmatic

Pushing back against automated buying

Are digital sellers undermining the move to automated buying? For a long time, online publishers have worried that the shift to programmatic would undercut their premium business. Some have even created…