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Google OKs Images on Sponsored Search Results Moves past text-only format

Google will allow advertisers to include images alongside sponsored search results, the company announced in a blog post on Wednesday. Until now, the ads that allow businesses to display their websites…

June 6, 2013, 12:47 PM EDT

Only 30 Percent of Brands' Pinterest Engagement Come From Own Pins Based on study by Digitas and Curalate

Marketers may like steering the conversation around their brands, but Facebook and Twitter have upended that strategy. Now it seems Pinterest is putting the brand-driven approach away almost entirely. Seventy percent…

April 30, 2013, 12:48 AM EDT

Your Brand Here Ever wonder what it costs to get a sticker on a Nascar car? Keep reading

Most of today’s racing fans are too young to remember the days when moonshiners souped up their Chevys and Fords to outrun the cops, their hot pursuits on the back…

January 28, 2013, 12:01 AM EST

Perspective: Something Borrowed It's not easy getting anyone else excited about renting a car

You almost have to feel bad for car-rental companies. OK, wait—not in the fiscal sense. Enterprise Holdings (parent of the Alamo, Enterprise and National brands) did $2.2 billion in business…

December 13, 2012, 6:24 AM EST

Microsoft Advertising Takes On Conversion Funnel Purchase decision model extends McKinsey's

The conversion funnel has become a cliche in marketing circles. Worse than that, while it’s convenient shorthand for how to target consumers, it’s too simplistic, according to Natasha Hritzuk, global…

June 20, 2012, 7:00 AM EDT

Perspective: Rough Road Ahead Marketing a product as utilitarian as a tire has never been easy

Historically, the marketers of performance-driven products have racked their brains to find ways of explaining their latest breakthroughs to the buying public. This tactic works great—until the specs get too…

December 15, 2011, 7:55 AM EST

Japan Catastrophe Causing Tremors for U.S. TV Ad Market Auto inventory delays a blemish on bull market

With about a month to go before the broadcast networks ring up the curtain on their fall programming slates, ad sales execs are getting ready to tuck into what should…

April 17, 2011, 12:49 PM EDT

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