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Topic: Auto

The Verge Launches Transportation Section With Hopes of Attracting Car Brands

Planes, trains and connected automobiles

The next road taken for The Verge veers toward the auto industry. The Vox Media online publication unveiled Transportation, a section dedicated to all modes of travel, with launch partner…

Are These Ads Prejudiced Against Car Dealers?

They don't want to be called the H-word

Car buying is a delicate negotiation, but don’t call it haggling. Edmunds.com found that out the hard way with a YouTube ad campaign that spoofed car salesmen with videos involving…

Google OKs Images on Sponsored Search Results

Moves past text-only format

Google will allow advertisers to include images alongside sponsored search results, the company announced in a blog post on Wednesday. Until now, the ads that allow businesses to display their websites…

Only 30 Percent of Brands' Pinterest Engagement Come From Own Pins

Based on study by Digitas and Curalate

Marketers may like steering the conversation around their brands, but Facebook and Twitter have upended that strategy. Now it seems Pinterest is putting the brand-driven approach away almost entirely. Seventy percent…

Your Brand Here

Ever wonder what it costs to get a sticker on a Nascar car? Keep reading

Most of today’s racing fans are too young to remember the days when moonshiners souped up their Chevys and Fords to outrun the cops, their hot pursuits on the back…

Perspective: Something Borrowed

It's not easy getting anyone else excited about renting a car

You almost have to feel bad for car-rental companies. OK, wait—not in the fiscal sense. Enterprise Holdings (parent of the Alamo, Enterprise and National brands) did $2.2 billion in business…

Microsoft Advertising Takes On Conversion Funnel

Purchase decision model extends McKinsey's

The conversion funnel has become a cliche in marketing circles. Worse than that, while it’s convenient shorthand for how to target consumers, it’s too simplistic, according to Natasha Hritzuk, global…

Perspective: Rough Road Ahead

Marketing a product as utilitarian as a tire has never been easy

Historically, the marketers of performance-driven products have racked their brains to find ways of explaining their latest breakthroughs to the buying public. This tactic works great—until the specs get too…

Japan Catastrophe Causing Tremors for U.S. TV Ad Market

Auto inventory delays a blemish on bull market

With about a month to go before the broadcast networks ring up the curtain on their fall programming slates, ad sales execs are getting ready to tuck into what should…

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